Analysis
Marquette's marketing program launches graduates into strong early earnings that get even stronger with time. First-year graduates earn $53,415—already beating 89% of marketing programs nationally—but the trajectory is what sets this program apart. Four years out, earnings jump to nearly $74,000, representing 39% growth that significantly outpaces typical career progressions in this field.
Within Wisconsin, the picture is more nuanced. Marquette sits in the middle of the pack at the 60th percentile, trailing flagship UW-Madison by a meaningful margin but still pulling ahead of most state schools. The debt load of $26,000 matches the Wisconsin average and sits well below the national median, creating a manageable debt-to-earnings ratio of 0.49 that most families would consider comfortable.
What makes this particularly compelling is the combination of strong absolute outcomes and reasonable accessibility—an 87% admission rate means this isn't a reach school for most students, yet it delivers earnings that compete with far more selective institutions. For Wisconsin families weighing private versus public options, Marquette offers a legitimate alternative to the state system, especially if you value the trajectory toward $74,000 by year four. The debt burden won't be dramatically different than state schools, but the earning power clearly exceeds most public alternatives outside Madison.
Where Marquette University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Marquette University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Marquette University | $53,415 | $73,964 | +38% |
| University of Wisconsin-Madison | $65,224 | $83,360 | +28% |
| Saint Norbert College | $46,934 | $61,542 | +31% |
| University of Wisconsin-Eau Claire | $51,621 | $58,813 | +14% |
| Rasmussen University-Wisconsin | $41,377 | $58,760 | +42% |
Compare to Similar Programs in Wisconsin
Marketing bachelors's programs at peer institutions in Wisconsin (23 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $48,700 | $53,415 | $73,964 | $26,000 | 0.49 | |
| $11,205 | $65,224 | $83,360 | $20,500 | 0.31 | |
| $9,277 | $51,621 | $58,813 | $21,875 | 0.42 | |
| $8,212 | $51,607 | — | $22,082 | 0.43 | |
| $36,500 | $50,175 | $58,387 | $27,000 | 0.54 | |
| $8,250 | $47,664 | $57,621 | $26,000 | 0.55 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Marquette University, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 109 graduates with reported earnings and 106 graduates with debt data. Small samples may not be representative.