Analysis
Bryant University's marketing program commands a premium price but delivers measurably stronger outcomes than most alternatives. Starting at $51,000—already 14% above the national median—graduates see their earnings jump to $70,000 by year four, placing them in the 78th percentile nationally. Within Rhode Island's eight marketing programs, Bryant trails only Providence College, sitting comfortably ahead of URI and all other in-state options.
The debt picture makes this premium positioning work. At $27,000, Bryant graduates carry roughly the national average but exit with significantly higher earning power, creating a debt-to-earnings ratio of 0.53—meaning you'd repay total debt with about six months of gross salary. That's a fundamentally different financial position than the typical marketing graduate faces. The 38% earnings growth from years one to four suggests the program delivers skills that compound in value as graduates advance.
For families who can manage the private school tuition (note the low Pell grant percentage), Bryant appears to justify its cost through stronger employment outcomes. The question isn't whether this program works—it clearly does—but whether your family's financial situation makes the premium over URI worth roughly $4,000 more in starting salary. If you're paying out-of-pocket or taking significant loans beyond the $27,000 median, that calculation gets trickier.
Where Bryant University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Bryant University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Bryant University | $50,727 | $70,098 | +38% |
| Providence College | $58,434 | $76,266 | +31% |
| Roger Williams University | $44,506 | $69,280 | +56% |
| University of Rhode Island | $46,394 | $66,017 | +42% |
| Salve Regina University | $42,044 | $53,783 | +28% |
Compare to Similar Programs in Rhode Island
Marketing bachelors's programs at peer institutions in Rhode Island (8 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $51,169 | $50,727 | $70,098 | $27,000 | 0.53 | |
| $60,848 | $58,434 | $76,266 | $27,000 | 0.46 | |
| $16,408 | $46,394 | $66,017 | $22,089 | 0.48 | |
| $42,666 | $44,506 | $69,280 | $26,698 | 0.60 | |
| $47,930 | $42,044 | $53,783 | $27,000 | 0.64 | |
| $40,408 | $41,544 | $49,290 | $26,675 | 0.64 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Bryant University, approximately 11% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 164 graduates with reported earnings and 180 graduates with debt data. Small samples may not be representative.