Analysis
Clark's selective liberal arts environment—with a 42% admission rate and strong SAT scores—positions marketing graduates differently than the business-focused schools dominating Massachusetts' top earner list. While Bentley and Boston College graduates report $60,000+ in first-year earnings, comparable programs across Massachusetts suggest Clark's marketing majors earn around $46,500, roughly matching both the state and national median. This isn't a red flag; it reflects the program's size and the broader reality that marketing outcomes cluster tightly across most institutions.
The estimated $26,949 debt load aligns closely with state norms and produces a manageable 0.58 debt-to-earnings ratio—meaning graduates would owe roughly seven months of their first-year salary. That's reasonable compared to many bachelor's programs. However, the gap between Clark's estimated outcomes and the proven performance of nearby competitors is substantial. UMass Amherst graduates earn $12,000 more annually with similar debt levels, suggesting parents should weigh whether Clark's smaller classes and liberal arts approach justify potentially forgoing that income difference.
If your child thrives in discussion-based learning and values Clark's interdisciplinary culture, the estimated financials don't disqualify it. But run the comparison carefully: that $12,000 annual gap compounds quickly, and Massachusetts offers multiple marketing programs with documented stronger earnings at comparable or lower costs.
Where Clark University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Massachusetts
Marketing bachelors's programs at peer institutions in Massachusetts (28 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $55,160 | $46,491* | — | $26,949* | — | |
| $67,680 | $66,227* | $89,379 | $18,000* | 0.27 | |
| $58,150 | $60,447* | $77,885 | $26,000* | 0.43 | |
| $17,357 | $58,462* | $62,209 | $23,750* | 0.41 | |
| $49,414 | $55,314* | $62,024 | $27,000* | 0.49 | |
| $54,500 | $50,025* | $74,083 | $26,000* | 0.52 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Clark University, approximately 21% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 13 similar programs in MA. Actual outcomes may vary.