Analysis
Based on comparable Maryland marketing programs, Coppin State's graduates appear positioned near the middle of the state's range, with estimated first-year earnings around $50,600βroughly $8,000 above the national median for marketing bachelor's degrees. The estimated debt load of $22,700 creates a manageable 0.45 debt-to-earnings ratio, meaning graduates would owe less than half their first year's salary. With 53% of students receiving Pell grants, this suggests the program serves students who might otherwise struggle to access a four-year business degree.
The challenge is that these figures come from just four Maryland programs, and actual outcomes at Coppin State could differ significantly. Marketing programs in the state show considerable variationβfrom $42,700 at Morgan State to over $61,500 at University of Maryland-College Park. Where Coppin's graduates actually land within that range matters enormously for return on investment. The smaller graduate cohort that triggered data suppression also means you're betting on a program without the track record visibility that larger programs provide.
For families weighing this option, the estimated numbers suggest reasonable value if they hold true, particularly given the school's mission and accessibility. But you're making that investment decision with limited visibility into how Coppin's specific graduates fare. If possible, reach out to the business school directly for placement information or recent graduate contacts before committing.
Where Coppin State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Maryland
Marketing bachelors's programs at peer institutions in Maryland (7 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $7,001 | $50,626* | β | $22,671* | β | |
| $11,505 | $61,578* | $77,908 | $21,038* | 0.34 | |
| $10,638 | $51,157* | $53,342 | $21,842* | 0.43 | |
| $7,992 | $50,094* | $57,421 | $23,499* | 0.47 | |
| $8,118 | $42,763* | $43,888 | $30,856* | 0.72 | |
| National Median | β | $44,728* | β | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Coppin State University, approximately 53% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 4 similar programs in MD. Actual outcomes may vary.