Analysis
Maryland's marketing program launches graduates at $61,578β38% above the national median and 20% ahead of the state's typical marketing graduate. This is flagship-level performance that justifies the university's selectivity, though it's worth noting that among Maryland's seven marketing programs, this ranks solidly middle-of-the-pack at the 60th percentile. Salisbury University actually edges it out slightly for in-state students purely focused on first-year salary.
The debt picture here is notably favorable. At $21,038, graduates owe roughly $3,000 less than the national median for marketing programs, creating a debt-to-earnings ratio of just 0.34. That means the typical graduate could reasonably pay off their loans within four months of first-year salaryβa manageable burden that leaves breathing room for other financial goals. Earnings growth to $77,908 by year four further solidifies the program's value.
For families weighing Maryland against other state options, this program delivers meaningfully higher starting salaries than most alternatives while keeping debt in check. The premium over places like Morgan State ($19,000 more in first-year earnings) makes the flagship worth the investment, even if Salisbury offers a similar outcome at potentially lower cost. This is a program where the university's brand and recruiting network translate into tangible financial advantages.
Where University of Maryland-College Park Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of Maryland-College Park graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Maryland-College Park | $61,578 | $77,908 | +27% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| University of Maryland Global Campus | $50,094 | $57,421 | +15% |
| Salisbury University | $51,157 | $53,342 | +4% |
| Morgan State University | $42,763 | $43,888 | +3% |
Compare to Similar Programs in Maryland
Marketing bachelors's programs at peer institutions in Maryland (7 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $11,505 | $61,578 | $77,908 | $21,038 | 0.34 | |
| $10,638 | $51,157 | $53,342 | $21,842 | 0.43 | |
| $7,992 | $50,094 | $57,421 | $23,499 | 0.47 | |
| $8,118 | $42,763 | $43,888 | $30,856 | 0.72 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Maryland-College Park, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 160 graduates with reported earnings and 152 graduates with debt data. Small samples may not be representative.