Analysis
UMGC's marketing program delivers earnings well above the national average—beating 75% of similar programs nationwide—but lands squarely in the middle of Maryland's competitive field. That positioning matters: while graduates earn $50,094 in their first year (significantly more than the $44,728 national median), they're trailing University of Maryland-College Park grads by over $11,000 annually. For families weighing in-state options, that's a real gap to consider, especially since UMGC's debt load of $23,499 sits right at the state average.
The 15% earnings growth to $57,421 by year four shows solid progression, and the debt-to-earnings ratio under 0.50 means graduates can realistically manage their loans. UMGC specializes in serving working adults and non-traditional students, which may explain both the competitive earnings floor and the room for growth compared to Maryland's flagship. If your child needs scheduling flexibility or is already in the workforce, this program offers a legitimate credential that translates to respectable pay.
The practical verdict: This is a safe bet if you're comparing against most of the country, but not the standout choice within Maryland. Parents should factor in whether the convenience and accessibility of UMGC's model justifies potentially earning $10,000-plus less annually than College Park graduates, though that gap narrows as careers progress.
Where University of Maryland Global Campus Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of Maryland Global Campus graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Maryland Global Campus | $50,094 | $57,421 | +15% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| University of Maryland-College Park | $61,578 | $77,908 | +27% |
| Salisbury University | $51,157 | $53,342 | +4% |
| Morgan State University | $42,763 | $43,888 | +3% |
Compare to Similar Programs in Maryland
Marketing bachelors's programs at peer institutions in Maryland (7 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $7,992 | $50,094 | $57,421 | $23,499 | 0.47 | |
| $11,505 | $61,578 | $77,908 | $21,038 | 0.34 | |
| $10,638 | $51,157 | $53,342 | $21,842 | 0.43 | |
| $8,118 | $42,763 | $43,888 | $30,856 | 0.72 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Maryland Global Campus, approximately 28% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 68 graduates with reported earnings and 68 graduates with debt data. Small samples may not be representative.