General Sales, Merchandising at CUNY Graduate School and University Center
Bachelor's Degree
gc.cuny.eduAnalysis
The economics of this program are harder to pin down than most, since both the earnings and debt figures here are national estimates rather than actual outcomes from this specific institution. Based on comparable bachelor's programs nationally, sales and merchandising graduates typically start around $53,400—roughly $10,000 above what similar programs report in New York state. Whether CUNY's program performs closer to the national average or the lower state median is the critical unknown here.
The estimated debt load of $23,500 sits slightly below the national median for these programs, producing a manageable 0.44 debt-to-earnings ratio if the salary estimate holds. For context, actual outcomes at the two New York schools with reportable data show first-year earnings in the low $40,000s—which would push that ratio higher and make the debt picture less comfortable. The program serves a substantial population of Pell-eligible students (38%), so understanding the true financial outcomes matters significantly for families without financial cushion.
Given the data limitations, parents should dig deeper: request placement rates and actual salary data from the program itself, and talk to recent graduates if possible. The estimated numbers suggest reasonable value, but you're essentially betting that this program outperforms the New York state median by 20%—a gap worth verifying before committing.
Where CUNY Graduate School and University Center Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Compare to Similar Programs in New York
General Sales, Merchandising bachelors's programs at peer institutions in New York (11 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $7,410 | $53,449* | — | $23,500* | — | |
| $57,016 | $45,947* | $67,214 | $24,587* | 0.54 | |
| $7,464 | $41,897* | $64,013 | $9,850* | 0.24 | |
| National Median | — | $53,448* | — | $24,649* | 0.46 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At CUNY Graduate School and University Center, approximately 38% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 26 similar programs. Actual outcomes may vary.