Analysis
RIT's sales program starts you at $46,000—below the national average but notably above New York's state median of $44,000. What makes this program worth considering is where graduates end up: four years out, median earnings jump to $67,000, a 46% increase that suggests the combination of RIT's co-op culture and industry connections opens doors that many competing programs don't. Among New York's eleven sales programs, this ranks in the 60th percentile for earnings despite starting in the middle of the pack nationally.
The debt picture is manageable at $24,587, translating to a 0.54 debt-to-earnings ratio—well within comfortable repayment territory. That's typical for this field nationally but slightly higher than New York's state median, largely because CUNY schools carry lower sticker prices. The moderate sample size (30-100 graduates) means individual outcomes may vary more than at larger programs, but the earnings trajectory suggests RIT's experiential learning model genuinely prepares students for advancement.
For families weighing options, this program offers a realistic path to solid mid-career earnings through a school that emphasizes real-world experience. You're paying slightly more than at some state alternatives, but the 46% earnings growth suggests that investment translates into actual career momentum rather than just a credential.
Where Rochester Institute of Technology Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Earnings Distribution
How Rochester Institute of Technology graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Rochester Institute of Technology | $45,947 | $67,214 | +46% |
| Baylor University | $84,271 | $129,286 | +53% |
| Western Governors University | $93,151 | $81,347 | -13% |
| Purdue University-Main Campus | $62,580 | $79,965 | +28% |
| CUNY Bernard M Baruch College | $41,897 | $64,013 | +53% |
Compare to Similar Programs in New York
General Sales, Merchandising bachelors's programs at peer institutions in New York (11 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $57,016 | $45,947 | $67,214 | $24,587 | 0.54 | |
| $7,464 | $41,897 | $64,013 | $9,850 | 0.24 | |
| National Median | — | $53,448 | — | $24,649 | 0.46 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Rochester Institute of Technology, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 52 graduates with reported earnings and 56 graduates with debt data. Small samples may not be representative.