Median Earnings (1yr)
$45,947
25th percentile
60th percentile in New York
Median Debt
$24,587
At national median

Analysis

RIT's sales program starts you at $46,000—below the national average but notably above New York's state median of $44,000. What makes this program worth considering is where graduates end up: four years out, median earnings jump to $67,000, a 46% increase that suggests the combination of RIT's co-op culture and industry connections opens doors that many competing programs don't. Among New York's eleven sales programs, this ranks in the 60th percentile for earnings despite starting in the middle of the pack nationally.

The debt picture is manageable at $24,587, translating to a 0.54 debt-to-earnings ratio—well within comfortable repayment territory. That's typical for this field nationally but slightly higher than New York's state median, largely because CUNY schools carry lower sticker prices. The moderate sample size (30-100 graduates) means individual outcomes may vary more than at larger programs, but the earnings trajectory suggests RIT's experiential learning model genuinely prepares students for advancement.

For families weighing options, this program offers a realistic path to solid mid-career earnings through a school that emphasizes real-world experience. You're paying slightly more than at some state alternatives, but the 46% earnings growth suggests that investment translates into actual career momentum rather than just a credential.

Where Rochester Institute of Technology Stands

Earnings vs. debt across all general sales, merchandising bachelors's programs nationally

Earnings Distribution

How Rochester Institute of Technology graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Rochester Institute of Technology$45,947$67,214+46%
Baylor University$84,271$129,286+53%
Western Governors University$93,151$81,347-13%
Purdue University-Main Campus$62,580$79,965+28%
CUNY Bernard M Baruch College$41,897$64,013+53%

Compare to Similar Programs in New York

General Sales, Merchandising bachelors's programs at peer institutions in New York (11 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Rochester Institute of TechnologyRochester$57,016$45,947$67,214$24,5870.54
CUNY Bernard M Baruch CollegeNew York$7,464$41,897$64,013$9,8500.24
National Median$53,448$24,6490.46

Career Paths

Occupations commonly associated with general sales, merchandising graduates

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of postsecondary education.

$74,100/yrJobs growth:

Solar Sales Representatives and Assessors

Contact new or existing customers to determine their solar equipment needs, suggest systems or equipment, or estimate costs.

$74,100/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

$74,100/yrJobs growth:

Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

$61,460/yrJobs growth:High school diploma or equivalent

Travel Agents

Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.

$48,450/yrJobs growth:High school diploma or equivalent

Parts Salespersons

Sell spare and replacement parts and equipment in repair shop or parts store.

$34,730/yrJobs growth:No formal educational credential

Wholesale and Retail Buyers, Except Farm Products

Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.

Purchasing Agents, Except Wholesale, Retail, and Farm Products

Purchase machinery, equipment, tools, parts, supplies, or services necessary for the operation of an establishment. Purchase raw or semifinished materials for manufacturing. May negotiate contracts.

First-Line Supervisors of Retail Sales Workers

Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

First-Line Supervisors of Non-Retail Sales Workers

Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

Sell services to individuals or businesses. May describe options or resolve client problems.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Rochester Institute of Technology, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 52 graduates with reported earnings and 56 graduates with debt data. Small samples may not be representative.