Median Earnings (1yr)
$45,947
25th percentile (60th in NY)
Median Debt
$24,587
At national median
Debt-to-Earnings
0.54
Manageable
Sample Size
52
Adequate data

Analysis

RIT's sales program starts you at $46,000—below the national average but notably above New York's state median of $44,000. What makes this program worth considering is where graduates end up: four years out, median earnings jump to $67,000, a 46% increase that suggests the combination of RIT's co-op culture and industry connections opens doors that many competing programs don't. Among New York's eleven sales programs, this ranks in the 60th percentile for earnings despite starting in the middle of the pack nationally.

The debt picture is manageable at $24,587, translating to a 0.54 debt-to-earnings ratio—well within comfortable repayment territory. That's typical for this field nationally but slightly higher than New York's state median, largely because CUNY schools carry lower sticker prices. The moderate sample size (30-100 graduates) means individual outcomes may vary more than at larger programs, but the earnings trajectory suggests RIT's experiential learning model genuinely prepares students for advancement.

For families weighing options, this program offers a realistic path to solid mid-career earnings through a school that emphasizes real-world experience. You're paying slightly more than at some state alternatives, but the 46% earnings growth suggests that investment translates into actual career momentum rather than just a credential.

Where Rochester Institute of Technology Stands

Earnings vs. debt across all general sales, merchandising bachelors's programs nationally

Rochester Institute of TechnologyOther general sales, merchandising programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How Rochester Institute of Technology graduates compare to all programs nationally

Rochester Institute of Technology graduates earn $46k, placing them in the 25th percentile of all general sales, merchandising bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in New York

General Sales, Merchandising bachelors's programs at peer institutions in New York (11 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Rochester Institute of Technology$45,947$67,214$24,5870.54
CUNY Bernard M Baruch College$41,897$64,013$9,8500.24
National Median$53,448$24,6490.46

Other General Sales, Merchandising Programs in New York

Compare tuition, earnings, and debt across New York schools

SchoolIn-State TuitionEarnings (1yr)Debt
CUNY Bernard M Baruch College
New York
$7,464$41,897$9,850

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Rochester Institute of Technology, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 52 graduates with reported earnings and 56 graduates with debt data. Small samples may not be representative.