Median Earnings (1yr)
$33,121
36th percentile (60th in MI)
Median Debt
$34,499
29% above national median
Debt-to-Earnings
1.04
Elevated
Sample Size
21
Limited data

Analysis

Eastern Michigan's specialized sales and marketing program sits right at the Michigan median for earnings, which sounds reasonable until you realize that median is just $33,121—barely above poverty wages. The small sample size here (under 30 graduates tracked) demands caution, but what we can see is concerning: earnings essentially flatline between year one and year four, while graduates carry $34,499 in debt, nearly 30% more than the state median for this major.

The comparison to other Michigan programs is particularly stark. Northwood graduates in this field earn nearly double ($64,100), and even Ferris State grads pull in $46,695. Yes, those are different institutional contexts, but the gap suggests either program quality differences or network effects that matter in sales-oriented careers. At 60th percentile statewide, Eastern Michigan performs slightly better than the state average, but that's a low bar when the in-state alternatives show such wide variation in outcomes.

For a parent, the question is simple: can your child service $34,499 in debt on $33,000 annual income? That 1.04 debt-to-earnings ratio is tighter than most programs, but it still means dedicating a significant portion of entry-level income to loan payments for years. Given the small sample and flat earnings trajectory, this program warrants serious comparison shopping within Michigan before committing.

Where Eastern Michigan University Stands

Earnings vs. debt across all specialized sales, merchandising and marketing operations bachelors's programs nationally

Eastern Michigan UniversityOther specialized sales, merchandising and marketing operations programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How Eastern Michigan University graduates compare to all programs nationally

Eastern Michigan University graduates earn $33k, placing them in the 36th percentile of all specialized sales, merchandising and marketing operations bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Michigan

Specialized Sales, Merchandising and Marketing Operations bachelors's programs at peer institutions in Michigan (6 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Eastern Michigan University$33,121$32,738$34,4991.04
Northwood University$64,100$65,717$27,0000.42
Ferris State University$46,695$52,921$26,7500.57
Central Michigan University$29,203$43,940$27,0000.92
Western Michigan University$28,765$26,0000.90
National Median$35,806$26,7500.75

Other Specialized Sales, Merchandising and Marketing Operations Programs in Michigan

Compare tuition, earnings, and debt across Michigan schools

SchoolIn-State TuitionEarnings (1yr)Debt
Northwood University
Midland
$33,000$64,100$27,000
Ferris State University
Big Rapids
$13,630$46,695$26,750
Central Michigan University
Mount Pleasant
$14,190$29,203$27,000
Western Michigan University
Kalamazoo
$15,298$28,765$26,000

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Eastern Michigan University, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 21 graduates with reported earnings and 19 graduates with debt data. Small samples may not be representative.