Specialized Sales, Merchandising and Marketing Operations at Eastern Michigan University
Bachelor's Degree
emich.eduAnalysis
Eastern Michigan's specialized sales and marketing program sits right at the Michigan median for earnings, which sounds reasonable until you realize that median is just $33,121βbarely above poverty wages. The small sample size here (under 30 graduates tracked) demands caution, but what we can see is concerning: earnings essentially flatline between year one and year four, while graduates carry $34,499 in debt, nearly 30% more than the state median for this major.
The comparison to other Michigan programs is particularly stark. Northwood graduates in this field earn nearly double ($64,100), and even Ferris State grads pull in $46,695. Yes, those are different institutional contexts, but the gap suggests either program quality differences or network effects that matter in sales-oriented careers. At 60th percentile statewide, Eastern Michigan performs slightly better than the state average, but that's a low bar when the in-state alternatives show such wide variation in outcomes.
For a parent, the question is simple: can your child service $34,499 in debt on $33,000 annual income? That 1.04 debt-to-earnings ratio is tighter than most programs, but it still means dedicating a significant portion of entry-level income to loan payments for years. Given the small sample and flat earnings trajectory, this program warrants serious comparison shopping within Michigan before committing.
Where Eastern Michigan University Stands
Earnings vs. debt across all specialized sales, merchandising and marketing operations bachelors's programs nationally
Earnings Distribution
How Eastern Michigan University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Eastern Michigan University | $33,121 | $32,738 | -1% |
| Saint Joseph's University - Philadelphia | $56,794 | $71,451 | +26% |
| Northwood University | $64,100 | $65,717 | +3% |
| Ferris State University | $46,695 | $52,921 | +13% |
| Central Michigan University | $29,203 | $43,940 | +50% |
Compare to Similar Programs in Michigan
Specialized Sales, Merchandising and Marketing Operations bachelors's programs at peer institutions in Michigan (6 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $15,510 | $33,121 | $32,738 | $34,499 | 1.04 | |
| $33,000 | $64,100 | $65,717 | $27,000 | 0.42 | |
| $13,630 | $46,695 | $52,921 | $26,750 | 0.57 | |
| $14,190 | $29,203 | $43,940 | $27,000 | 0.92 | |
| $15,298 | $28,765 | β | $26,000 | 0.90 | |
| National Median | β | $35,806 | β | $26,750 | 0.75 |
Career Paths
Occupations commonly associated with specialized sales, merchandising and marketing operations graduates
Marketing Managers
Models
Securities, Commodities, and Financial Services Sales Agents
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Merchandise Displayers and Window Trimmers
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Eastern Michigan University, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 21 graduates with reported earnings and 19 graduates with debt data. Small samples may not be representative.