General Sales, Merchandising at Eastern New Mexico University-Roswell Campus
Undergraduate Certificate or Diploma
roswell.enmu.eduAnalysis
A debt-to-earnings ratio of 0.50 suggests manageable loan burden, but both figures here are national estimates since Eastern New Mexico University-Roswell hasn't had enough graduates report outcomes to publish actual data. That means we're working with broad averages: $41,009 in first-year earnings and $20,500 in debt from comparable sales and merchandising certificate programs nationwide. For context, retail and sales positions in New Mexico often pay less than the national average, so the actual earnings for this specific program could fall short of these estimates.
The real question is whether a certificate makes financial sense when many retail management positions don't require one. Similar programs across the country show wide variation—the top quarter earn $57,524 or more, suggesting some graduates land solid roles, but there's no way to know where Roswell's program falls in that range. With only four New Mexico schools offering this credential and none reporting public data, parents are flying blind on local outcomes.
If your student is already working in retail and needs credentials for advancement, a certificate with modest estimated debt might work. But without concrete evidence that Roswell's program leads to higher earnings than entering the workforce directly, you're essentially betting that local employer relationships and job placement will beat the odds. Ask the school directly about placement rates and starting salaries for their actual graduates before committing.
Where Eastern New Mexico University-Roswell Campus Stands
Earnings vs. debt across all general sales, merchandising certificate's programs nationally
Compare to Similar Programs Nationally
General Sales, Merchandising certificate's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $2,256 | $41,009* | — | $20,500* | — | |
| $14,130 | $64,382* | — | $20,500* | 0.32 | |
| $5,909 | $58,591* | — | $8,237* | 0.14 | |
| $12,846 | $57,169* | — | $25,000* | 0.44 | |
| $10,857 | $55,734* | — | $25,222* | 0.45 | |
| $4,920 | $26,283* | — | $15,412* | 0.59 | |
| National Median | — | $41,008* | — | $20,500* | 0.50 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Eastern New Mexico University-Roswell Campus, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 8 similar programs. Actual outcomes may vary.