Median Earnings (1yr)
$64,382
95th percentile
Median Debt
$20,500
At national median

Analysis

With median earnings of $64,382 just one year out, this certificate program places graduates 57% above the national median for sales and merchandising credentials—though the small sample size (under 30 graduates) means individual results could vary significantly. The $20,500 debt load translates to a manageable 0.32 debt-to-earnings ratio, meaning graduates typically earn more than three times what they owe. For a certificate that can be completed relatively quickly, this return compares favorably to many bachelor's degree programs.

The state context is harder to interpret: this ranks at the 60th percentile among Missouri's two schools offering this credential, but that limited pool makes state comparisons less meaningful. What matters more is the national picture, where these earnings hit the 95th percentile. Missouri's flagship university appears to open doors through its brand and employer connections that typical sales certificates don't provide.

The real caveat here is the small cohort—outcomes for certificate programs can swing wildly year to year when you're tracking fewer than 30 people. But if your child is considering a quick credential in sales without committing to a four-year degree, this program's combination of strong earning potential and moderate debt makes it worth exploring, particularly if they can leverage Mizzou's alumni network in the region.

Where University of Missouri-Columbia Stands

Earnings vs. debt across all general sales, merchandising certificate's programs nationally

Earnings Distribution

How University of Missouri-Columbia graduates compare to all programs nationally

Compare to Similar Programs Nationally

General Sales, Merchandising certificate's programs at top institutions nationally

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Missouri-ColumbiaColumbia$14,130$64,382—$20,5000.32
Umpqua Community CollegeRoseburg$5,909$58,591—$8,2370.14
Kent State University at KentKent$12,846$57,169—$25,0000.44
North Dakota State University-Main CampusFargo$10,857$55,734—$25,2220.45
Tacoma Community CollegeTacoma$4,920$26,283—$15,4120.59
CET-San JoseSan Jose—$15,849$15,181——
National Median—$41,008—$20,5000.50

Career Paths

Occupations commonly associated with general sales, merchandising graduates

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of postsecondary education.

$74,100/yrJobs growth:

Solar Sales Representatives and Assessors

Contact new or existing customers to determine their solar equipment needs, suggest systems or equipment, or estimate costs.

$74,100/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

$74,100/yrJobs growth:

Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

$61,460/yrJobs growth:High school diploma or equivalent

Travel Agents

Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.

$48,450/yrJobs growth:High school diploma or equivalent

Parts Salespersons

Sell spare and replacement parts and equipment in repair shop or parts store.

$34,730/yrJobs growth:No formal educational credential

Wholesale and Retail Buyers, Except Farm Products

Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.

Purchasing Agents, Except Wholesale, Retail, and Farm Products

Purchase machinery, equipment, tools, parts, supplies, or services necessary for the operation of an establishment. Purchase raw or semifinished materials for manufacturing. May negotiate contracts.

First-Line Supervisors of Retail Sales Workers

Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

First-Line Supervisors of Non-Retail Sales Workers

Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

Sell services to individuals or businesses. May describe options or resolve client problems.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Missouri-Columbia, approximately 20% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 24 graduates with reported earnings and 23 graduates with debt data. Small samples may not be representative.