General Sales, Merchandising at University of Missouri-Columbia
Undergraduate Certificate or Diploma
Analysis
With median earnings of $64,382 just one year out, this certificate program places graduates 57% above the national median for sales and merchandising credentials—though the small sample size (under 30 graduates) means individual results could vary significantly. The $20,500 debt load translates to a manageable 0.32 debt-to-earnings ratio, meaning graduates typically earn more than three times what they owe. For a certificate that can be completed relatively quickly, this return compares favorably to many bachelor's degree programs.
The state context is harder to interpret: this ranks at the 60th percentile among Missouri's two schools offering this credential, but that limited pool makes state comparisons less meaningful. What matters more is the national picture, where these earnings hit the 95th percentile. Missouri's flagship university appears to open doors through its brand and employer connections that typical sales certificates don't provide.
The real caveat here is the small cohort—outcomes for certificate programs can swing wildly year to year when you're tracking fewer than 30 people. But if your child is considering a quick credential in sales without committing to a four-year degree, this program's combination of strong earning potential and moderate debt makes it worth exploring, particularly if they can leverage Mizzou's alumni network in the region.
Where University of Missouri-Columbia Stands
Earnings vs. debt across all general sales, merchandising certificate's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Missouri-Columbia graduates compare to all programs nationally
University of Missouri-Columbia graduates earn $64k, placing them in the 95th percentile of all general sales, merchandising certificate programs nationally.
Compare to Similar Programs in Missouri
General Sales, Merchandising certificate's programs at peer institutions in Missouri (2 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Missouri-Columbia | $64,382 | — | $20,500 | 0.32 |
| National Median | $41,008 | — | $20,500 | 0.50 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Missouri-Columbia, approximately 20% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 24 graduates with reported earnings and 23 graduates with debt data. Small samples may not be representative.