General Sales, Merchandising at Kent State University at Kent
Undergraduate Certificate or Diploma
kent.eduAnalysis
Kent State's undergraduate certificate in Sales and Merchandising graduates earn $57,169 just one year out—that's 39% above the national median for this program and matches the Ohio state median. The debt load of $25,000 is manageable, translating to a debt-to-earnings ratio of 0.44. Graduates are earning about $2.27 for every dollar of debt, which puts them on solid financial footing right out of the gate.
What makes this program particularly notable is how it stacks up nationally. At the 74th percentile for earnings among similar programs across the country, Kent State is outperforming three-quarters of competitors while keeping debt in the 25th percentile (meaning lower than most). This is the sweet spot parents look for: above-average outcomes without excessive borrowing. The 60th percentile position among Ohio programs confirms this isn't just a regional anomaly—it's genuinely competitive.
For a certificate program at a school with an 87% admission rate, these outcomes are strong. The $57,000+ starting salary is respectable for any business credential, particularly one that doesn't require four years of study and tuition. If your child is eager to enter sales or retail management and wants credentials without lengthy time investment, this program delivers clear value. Just understand you're paying slightly above the national debt median for this type of certificate, though the earnings appear to justify that premium.
Where Kent State University at Kent Stands
Earnings vs. debt across all general sales, merchandising certificate's programs nationally
Earnings Distribution
How Kent State University at Kent graduates compare to all programs nationally
Compare to Similar Programs Nationally
General Sales, Merchandising certificate's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $12,846 | $57,169 | — | $25,000 | 0.44 | |
| $14,130 | $64,382 | — | $20,500 | 0.32 | |
| $5,909 | $58,591 | — | $8,237 | 0.14 | |
| $10,857 | $55,734 | — | $25,222 | 0.45 | |
| $4,920 | $26,283 | — | $15,412 | 0.59 | |
| — | $15,849 | $15,181 | — | — | |
| National Median | — | $41,008 | — | $20,500 | 0.50 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Kent State University at Kent, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 54 graduates with reported earnings and 53 graduates with debt data. Small samples may not be representative.