Median Earnings (1yr)
$57,169
74th percentile
60th percentile in Ohio
Median Debt
$25,000
22% above national median

Analysis

Kent State's undergraduate certificate in Sales and Merchandising graduates earn $57,169 just one year out—that's 39% above the national median for this program and matches the Ohio state median. The debt load of $25,000 is manageable, translating to a debt-to-earnings ratio of 0.44. Graduates are earning about $2.27 for every dollar of debt, which puts them on solid financial footing right out of the gate.

What makes this program particularly notable is how it stacks up nationally. At the 74th percentile for earnings among similar programs across the country, Kent State is outperforming three-quarters of competitors while keeping debt in the 25th percentile (meaning lower than most). This is the sweet spot parents look for: above-average outcomes without excessive borrowing. The 60th percentile position among Ohio programs confirms this isn't just a regional anomaly—it's genuinely competitive.

For a certificate program at a school with an 87% admission rate, these outcomes are strong. The $57,000+ starting salary is respectable for any business credential, particularly one that doesn't require four years of study and tuition. If your child is eager to enter sales or retail management and wants credentials without lengthy time investment, this program delivers clear value. Just understand you're paying slightly above the national debt median for this type of certificate, though the earnings appear to justify that premium.

Where Kent State University at Kent Stands

Earnings vs. debt across all general sales, merchandising certificate's programs nationally

Earnings Distribution

How Kent State University at Kent graduates compare to all programs nationally

Compare to Similar Programs Nationally

General Sales, Merchandising certificate's programs at top institutions nationally

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Kent State University at KentKent$12,846$57,169$25,0000.44
University of Missouri-ColumbiaColumbia$14,130$64,382$20,5000.32
Umpqua Community CollegeRoseburg$5,909$58,591$8,2370.14
North Dakota State University-Main CampusFargo$10,857$55,734$25,2220.45
Tacoma Community CollegeTacoma$4,920$26,283$15,4120.59
CET-San JoseSan Jose$15,849$15,181
National Median$41,008$20,5000.50

Career Paths

Occupations commonly associated with general sales, merchandising graduates

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of postsecondary education.

$74,100/yrJobs growth:

Solar Sales Representatives and Assessors

Contact new or existing customers to determine their solar equipment needs, suggest systems or equipment, or estimate costs.

$74,100/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

$74,100/yrJobs growth:

Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

$61,460/yrJobs growth:High school diploma or equivalent

Travel Agents

Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.

$48,450/yrJobs growth:High school diploma or equivalent

Parts Salespersons

Sell spare and replacement parts and equipment in repair shop or parts store.

$34,730/yrJobs growth:No formal educational credential

Wholesale and Retail Buyers, Except Farm Products

Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.

Purchasing Agents, Except Wholesale, Retail, and Farm Products

Purchase machinery, equipment, tools, parts, supplies, or services necessary for the operation of an establishment. Purchase raw or semifinished materials for manufacturing. May negotiate contracts.

First-Line Supervisors of Retail Sales Workers

Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

First-Line Supervisors of Non-Retail Sales Workers

Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

Sell services to individuals or businesses. May describe options or resolve client problems.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Kent State University at Kent, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 54 graduates with reported earnings and 53 graduates with debt data. Small samples may not be representative.