Analysis
A debt-to-earnings ratio of 0.60 sounds manageable on paper, but the underlying numbers tell a more sobering story. Based on comparable marketing programs in Virginia, first-year earnings around $43,400 combined with an estimated $26,000 in debt means your graduate would be earning roughly the state median while carrying more debt than typical Virginia marketing programs ($22,928). This isn't disastrous—nationally, marketing bachelor's graduates carry about $24,267 in debt—but Ferrum's open admission policy and below-average SAT scores suggest students here may face steeper challenges securing the higher-paying marketing positions that graduates from Virginia Tech ($56,417) or James Madison ($61,692) routinely land.
The estimated earnings figure here sits squarely in the middle of Virginia's range, roughly matching what Old Dominion graduates report. That's not terrible, but it means there's little margin for error if actual outcomes fall below these peer-program benchmarks. With nearly half of Ferrum students receiving Pell grants, families should be particularly cautious about borrowing beyond federal loan limits.
The practical question: Can your child realistically launch a marketing career earning enough to comfortably manage $26,000 in debt? If they're disciplined about internships and networking, possibly. But given the uncertainty inherent in these estimates and the credential's modest earning power statewide, keeping total borrowing well below this projected amount would provide crucial breathing room.
Where Ferrum College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Virginia
Marketing bachelors's programs at peer institutions in Virginia (15 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $38,320 | $43,395* | — | $26,000* | — | |
| $13,576 | $61,692* | $72,730 | $21,040* | 0.34 | |
| $15,478 | $56,417* | $70,724 | $22,500* | 0.40 | |
| $13,815 | $49,223* | $65,117 | $21,233* | 0.43 | |
| $12,262 | $43,395* | $51,667 | $27,125* | 0.63 | |
| $16,458 | $41,767* | $52,497 | $21,500* | 0.51 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Ferrum College, approximately 47% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 7 similar programs in VA. Actual outcomes may vary.