Median Earnings (1yr)
$47,445
63rd percentile
60th percentile in New Hampshire
Median Debt
$27,000
11% above national median

Analysis

Franklin Pierce's marketing graduates earn slightly above both national and state medians, but the small sample size—fewer than 30 graduates—means these numbers could shift significantly with just a few outliers. At $47,445 in the first year, they're outpacing the typical marketing graduate nationally by about $2,700 and landing right around New Hampshire's median. Among the state's eight programs, Franklin Pierce sits at the 60th percentile, trailing only Saint Anselm by a meaningful margin but ahead of several larger competitors.

The debt picture offers reassurance: $27,000 matches the state median exactly and sits well below the national average, creating a manageable 0.57 debt-to-earnings ratio. Graduates are earning enough in year one to pay off their loans relatively quickly. The 9% earnings growth to $51,491 by year four suggests steady career progression, though it's not spectacular growth.

For parents, this represents a reasonably solid investment if your student is committed to marketing and prefers a smaller school environment. The accessible admissions (90% acceptance rate) combined with moderate debt levels reduces financial risk. Just remember that with such a small graduating class, these outcomes could look quite different year to year—this program hasn't yet established a long track record of consistent results.

Where Franklin Pierce University Stands

Earnings vs. debt across all marketing bachelors's programs nationally

Earnings Distribution

How Franklin Pierce University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Franklin Pierce University$47,445$51,491+9%
University of Pennsylvania$82,553$117,639+43%
Georgetown University$74,819$95,343+27%
Plymouth State University$46,649$65,289+40%
Southern New Hampshire University$45,472$56,094+23%

Compare to Similar Programs in New Hampshire

Marketing bachelors's programs at peer institutions in New Hampshire (8 total in state)

Scroll to see more →

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Franklin Pierce UniversityRindge$44,963$47,445$51,491$27,0000.57
Saint Anselm CollegeManchester$46,810$50,721$27,0000.53
Plymouth State UniversityPlymouth$14,558$46,649$65,289$26,5630.57
Southern New Hampshire UniversityManchester$16,450$45,472$56,094$29,2550.64
National Median$44,728$24,2670.54

Career Paths

Occupations commonly associated with marketing graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

$159,660/yrJobs growth:Bachelor's degree

Sales Managers

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

$138,060/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Web and Digital Interface Designers

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.

$95,380/yrJobs growth:Bachelor's degree

Video Game Designers

Design core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.

$95,380/yrJobs growth:Bachelor's degree

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

$76,950/yrJobs growth:Bachelor's degree

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

$76,950/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Survey Researchers

Plan, develop, or conduct surveys. May analyze and interpret the meaning of survey data, determine survey objectives, or suggest or test question wording. Includes social scientists who primarily design questionnaires or supervise survey teams.

$63,380/yrJobs growth:Master's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Franklin Pierce University, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 22 graduates with reported earnings and 27 graduates with debt data. Small samples may not be representative.