Analysis
Franklin Pierce's marketing graduates earn slightly above both national and state medians, but the small sample size—fewer than 30 graduates—means these numbers could shift significantly with just a few outliers. At $47,445 in the first year, they're outpacing the typical marketing graduate nationally by about $2,700 and landing right around New Hampshire's median. Among the state's eight programs, Franklin Pierce sits at the 60th percentile, trailing only Saint Anselm by a meaningful margin but ahead of several larger competitors.
The debt picture offers reassurance: $27,000 matches the state median exactly and sits well below the national average, creating a manageable 0.57 debt-to-earnings ratio. Graduates are earning enough in year one to pay off their loans relatively quickly. The 9% earnings growth to $51,491 by year four suggests steady career progression, though it's not spectacular growth.
For parents, this represents a reasonably solid investment if your student is committed to marketing and prefers a smaller school environment. The accessible admissions (90% acceptance rate) combined with moderate debt levels reduces financial risk. Just remember that with such a small graduating class, these outcomes could look quite different year to year—this program hasn't yet established a long track record of consistent results.
Where Franklin Pierce University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Franklin Pierce University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Franklin Pierce University | $47,445 | $51,491 | +9% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| Georgetown University | $74,819 | $95,343 | +27% |
| Plymouth State University | $46,649 | $65,289 | +40% |
| Southern New Hampshire University | $45,472 | $56,094 | +23% |
Compare to Similar Programs in New Hampshire
Marketing bachelors's programs at peer institutions in New Hampshire (8 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $44,963 | $47,445 | $51,491 | $27,000 | 0.57 | |
| $46,810 | $50,721 | — | $27,000 | 0.53 | |
| $14,558 | $46,649 | $65,289 | $26,563 | 0.57 | |
| $16,450 | $45,472 | $56,094 | $29,255 | 0.64 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Franklin Pierce University, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 22 graduates with reported earnings and 27 graduates with debt data. Small samples may not be representative.