Analysis
Plymouth State's marketing program shows exactly what you want to see from a college investment: graduates who start near the median but accelerate quickly. While first-year earnings of $46,649 place this program at the 40th percentile among New Hampshire marketing programs, earnings jump 40% to $65,289 by year four—moving graduates well ahead of both state and national peers. The $26,563 in typical debt is manageable at roughly half of first-year salary, and actually below the state average for marketing programs.
The earnings trajectory here matters more than the starting point. Most Plymouth State marketing grads begin slightly behind peers at Saint Anselm or Franklin Pierce, but the strong four-year growth suggests they're developing skills that translate into career advancement. This pattern is particularly valuable in marketing, where early roles often pay modestly but experience and proven results can accelerate compensation quickly.
For families weighing cost against outcomes, this represents solid value—particularly for in-state students. The debt load won't burden graduates, and the earnings growth indicates this program prepares students to compete effectively in the job market once they establish themselves. If your child thrives in environments where they need to prove themselves rather than relying on institutional prestige, Plymouth State's accessible admissions and practical outcomes make sense.
Where Plymouth State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Plymouth State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Plymouth State University | $46,649 | $65,289 | +40% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| Georgetown University | $74,819 | $95,343 | +27% |
| Southern New Hampshire University | $45,472 | $56,094 | +23% |
| Franklin Pierce University | $47,445 | $51,491 | +9% |
Compare to Similar Programs in New Hampshire
Marketing bachelors's programs at peer institutions in New Hampshire (8 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $14,558 | $46,649 | $65,289 | $26,563 | 0.57 | |
| $46,810 | $50,721 | — | $27,000 | 0.53 | |
| $44,963 | $47,445 | $51,491 | $27,000 | 0.57 | |
| $16,450 | $45,472 | $56,094 | $29,255 | 0.64 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Plymouth State University, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 73 graduates with reported earnings and 76 graduates with debt data. Small samples may not be representative.