Analysis
A $26,000 debt load for a bachelor's in marketing might seem manageable at first glance, but when comparable programs in Maine suggest first-year earnings around $46,200, you're looking at spending more than half your child's starting salary to pay for the degree. That's not a catastrophic ratio—it's workable—but it's worth noting that some Maine marketing programs produce significantly different outcomes. The University of Maine, for instance, reports graduates earning $50,655 their first year out, which would make the same debt burden considerably easier to handle.
The tricky part here is that Husson's actual graduate outcomes aren't publicly available due to small sample sizes, so these estimates come from aggregating similar programs across the state and nation. What we do know is that Maine's marketing job market appears relatively consistent, with most programs clustering between $44,000 and $50,000 in first-year pay. If your child stays in-state and lands typical marketing work, they'll likely manage the debt, though it won't feel trivial in those early years.
The bottom line: This looks like a reasonable but not exceptional investment based on what peer programs deliver. If Husson offers specific advantages—strong local employer connections, particular marketing concentrations your child wants, or a campus culture that fits—it could be worth it. But if the choice is purely financial, consider reaching out to the school directly for their actual placement data before committing.
Where Husson University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Maine
Marketing bachelors's programs at peer institutions in Maine (5 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $22,194 | $46,198* | — | $26,000* | — | |
| $12,606 | $50,655* | $53,721 | $26,931* | 0.53 | |
| $10,920 | $46,198* | $51,073 | $22,616* | 0.49 | |
| $42,834 | $44,151* | — | $27,000* | 0.61 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Husson University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 3 similar programs in ME. Actual outcomes may vary.