Marketing at University of Maine
Bachelor's Degree
Analysis
University of Maine's marketing program stands out for an open-access institution: graduates earn $50,655 right out of school, significantly above both the national median ($44,728) and Maine's typical outcome ($46,198). That 78th percentile national ranking is impressive, putting it ahead of roughly 650 other marketing programs nationwide. Even within Maine's small field of programs, it ranks in the 60th percentile—comfortably ahead of alternatives like Saint Joseph's College. The debt burden of $26,931 is exceptionally manageable, landing in just the 8th percentile nationally, which translates to a debt-to-earnings ratio of 0.53—well under the threshold that typically causes repayment strain.
The earnings trajectory shows steady, if modest, growth to $53,721 by year four. While that 6% increase isn't dramatic, the starting salary is strong enough that graduates enter the workforce earning more than many of their peers will make even after several years of experience. For a family weighing Maine's in-state tuition advantage, this represents solid value: you're getting top-quartile national outcomes with below-average debt at a school that admits nearly everyone who applies.
The bottom line: This program delivers above-average results at below-average cost, making it a financially sensible choice for students interested in marketing who qualify for Maine residency.
Where University of Maine Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Maine graduates compare to all programs nationally
University of Maine graduates earn $51k, placing them in the 78th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Maine
Marketing bachelors's programs at peer institutions in Maine (5 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Maine | $50,655 | $53,721 | $26,931 | 0.53 |
| University of Southern Maine | $46,198 | $51,073 | $22,616 | 0.49 |
| Saint Joseph's College of Maine | $44,151 | — | $27,000 | 0.61 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Maine
Compare tuition, earnings, and debt across Maine schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Southern Maine Portland | $10,920 | $46,198 | $22,616 |
| Saint Joseph's College of Maine Standish | $42,834 | $44,151 | $27,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Maine, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 109 graduates with reported earnings and 108 graduates with debt data. Small samples may not be representative.