Analysis
At $44,151 in first-year earnings, Saint Joseph's marketing graduates earn less than their Maine peers—landing in just the 40th percentile statewide, about $2,000 below the state median and $6,500 behind University of Maine graduates. The debt load is reasonable at $27,000 (actually lower than most marketing programs nationally), but when you're earning below average, even moderate debt creates challenges. The 0.61 debt-to-earnings ratio means graduates carry debt equal to seven months of pre-tax income—manageable but not comfortable given the below-average starting point.
The critical caveat here is sample size: fewer than 30 graduates means one or two outliers could skew these numbers significantly in either direction. That makes it risky to draw firm conclusions, especially when the program already underperforms the state median. For marketing specifically, where networking and internship opportunities often matter as much as coursework, attending a small program in Standish rather than Maine's urban centers might limit career launch options that aren't reflected in these numbers.
If your child is considering this program, the debt is reasonable but the earnings outlook is mediocre for Maine. Unless there's a compelling reason to choose Saint Joseph's—strong faculty relationships, specific career interests the program serves well—the larger universities in the state appear to offer better financial outcomes for marketing majors.
Where Saint Joseph's College of Maine Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Saint Joseph's College of Maine graduates compare to all programs nationally
Compare to Similar Programs in Maine
Marketing bachelors's programs at peer institutions in Maine (5 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $42,834 | $44,151 | — | $27,000 | 0.61 | |
| $12,606 | $50,655 | $53,721 | $26,931 | 0.53 | |
| $10,920 | $46,198 | $51,073 | $22,616 | 0.49 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Saint Joseph's College of Maine, approximately 20% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.