Marketing at Johnson & Wales University-Charlotte
Bachelor's Degree
Analysis
Johnson & Wales University-Charlotte's marketing program sits in an uncomfortable middle ground—delivering below-average outcomes at above-average cost. With first-year earnings of $41,544, graduates trail both the national median ($44,728) and North Carolina's median ($43,619) for marketing degrees. That 40th percentile ranking among NC programs puts this squarely in the bottom half of options across the state, notably behind public alternatives like NC A&T and East Carolina.
The debt picture offers some relief: at $26,675, it's higher than state and national medians but still manageable given the 0.64 debt-to-earnings ratio. Graduates are seeing meaningful income growth—19% by year four—which helps justify the investment. Still, even with that progression, four-year earnings of $49,290 barely reach what top NC programs like Elon deliver right out of the gate.
For families weighing this against other North Carolina options, the numbers suggest you're paying private school debt for outcomes closer to what you'd get at less expensive public universities. Unless Johnson & Wales offers specific connections or experiential learning opportunities that translate to better job placement than these figures suggest, there are stronger values available within driving distance.
Where Johnson & Wales University-Charlotte Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Johnson & Wales University-Charlotte graduates compare to all programs nationally
Johnson & Wales University-Charlotte graduates earn $42k, placing them in the 30th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in North Carolina
Marketing bachelors's programs at peer institutions in North Carolina (22 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Johnson & Wales University-Charlotte | $41,544 | $49,290 | $26,675 | 0.64 |
| Elon University | $55,893 | $75,472 | $21,500 | 0.38 |
| North Carolina A & T State University | $48,042 | $57,147 | $27,375 | 0.57 |
| Meredith College | $45,883 | — | $27,000 | 0.59 |
| North Carolina Wesleyan University | $45,880 | — | $26,354 | 0.57 |
| East Carolina University | $45,870 | $60,002 | $24,992 | 0.54 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in North Carolina
Compare tuition, earnings, and debt across North Carolina schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Elon University Elon | $44,536 | $55,893 | $21,500 |
| North Carolina A & T State University Greensboro | $6,748 | $48,042 | $27,375 |
| Meredith College Raleigh | $43,936 | $45,883 | $27,000 |
| North Carolina Wesleyan University Rocky Mount | $35,536 | $45,880 | $26,354 |
| East Carolina University Greenville | $7,361 | $45,870 | $24,992 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Johnson & Wales University-Charlotte, approximately 52% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 102 graduates with reported earnings and 114 graduates with debt data. Small samples may not be representative.