Based on U.S. Department of Education data (October 2025 release). Some figures are estimates based on similar programs β see details below.
Analysis
Kuyper's small program size means we're working with estimates here, but they suggest first-year earnings around $44,400βright in line with Michigan's typical marketing graduate. The estimated $25,200 in debt translates to a manageable debt-to-earnings ratio of 0.57, meaning your child would owe roughly half their first year's salary. That's workable, though not exceptional.
The challenge becomes clearer when you look at Michigan's public universities with reported data. Michigan State marketing grads earn $57,300 their first year, while Central Michigan hits $55,300βboth substantially more than what comparable programs to Kuyper's suggest. Even Oakland and Wayne State, more accessible options in metro Detroit, show earnings in the high $40,000s. For a selective school (34% admission rate) serving a significant population of Pell recipients, Kuyper's estimated outcomes don't stand out from the pack.
What matters most is the career network and employer connections your child would access. If Kuyper offers strong relationships with Grand Rapids employers or a tight-knit alumni base in marketing, that could offset the earnings gap. But based purely on the financial projection from peer programs, you're looking at a modest starting point with debt that's reasonable but not trivialβespecially compared to larger programs with more established recruiting pipelines.
Where Kuyper College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Michigan
Marketing bachelors's programs at peer institutions in Michigan (31 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $26,390 | $44,379* | β | $25,169* | β | |
| $15,988 | $57,275* | $78,148 | $23,896* | 0.42 | |
| $14,190 | $55,296* | $69,950 | $27,000* | 0.49 | |
| $15,298 | $53,081* | $60,095 | $25,750* | 0.49 | |
| $14,694 | $50,087* | $63,669 | $25,715* | 0.51 | |
| $14,297 | $47,929* | $54,580 | $24,382* | 0.51 | |
| National Median | β | $44,728* | β | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Kuyper College, approximately 32% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 19 similar programs in MI. Actual outcomes may vary.