Median Earnings (1yr)
$41,404
29th percentile (40th in MO)
Median Debt
$27,000
11% above national median
Debt-to-Earnings
0.65
Manageable
Sample Size
60
Adequate data

Analysis

Lindenwood's marketing program sits in an uncomfortable middle ground: the debt load is remarkably low—95% of programs nationally carry higher debt—but the earnings don't quite keep pace. At $41,404 in the first year, graduates earn less than most Missouri marketing programs and fall in the 29th percentile nationally. Among Missouri's 21 marketing programs, this ranks right at the 40th percentile, meaning roughly half of in-state alternatives deliver better outcomes.

The earnings trajectory offers some reassurance. That 21% jump to $50,141 by year four suggests graduates find their footing, though they're still trailing top Missouri programs like Missouri State-Springfield by about $6,500. The debt-to-earnings ratio of 0.65 is manageable—graduates owe less than eight months of their first year's salary—which makes the program less risky than many alternatives. Given that nearly a third of students receive Pell grants, this lower debt burden matters considerably for families without deep pockets.

The core question is whether slightly below-average earnings justify the savings on debt. For students who need to stay local and want to minimize borrowing, Lindenwood delivers a workable option. But families who can access Missouri State or University of Central Missouri—both delivering $43,000+ starting salaries at comparable debt levels—should seriously consider those alternatives first.

Where Lindenwood University Stands

Earnings vs. debt across all marketing bachelors's programs nationally

Lindenwood UniversityOther marketing programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How Lindenwood University graduates compare to all programs nationally

Lindenwood University graduates earn $41k, placing them in the 29th percentile of all marketing bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Missouri

Marketing bachelors's programs at peer institutions in Missouri (21 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Lindenwood University$41,404$50,141$27,0000.65
Washington University in St Louis$70,819—$17,5000.25
Northwest Missouri State University$48,557$54,067$20,5000.42
Missouri State University-Springfield$43,641$53,891$25,9770.60
University of Central Missouri$43,320$59,317$21,5000.50
Missouri Western State University$43,070—$25,9500.60
National Median$44,728—$24,2670.54

Other Marketing Programs in Missouri

Compare tuition, earnings, and debt across Missouri schools

SchoolIn-State TuitionEarnings (1yr)Debt
Washington University in St Louis
St. Louis
$62,982$70,819$17,500
Northwest Missouri State University
Maryville
$10,181$48,557$20,500
Missouri State University-Springfield
Springfield
$9,024$43,641$25,977
University of Central Missouri
Warrensburg
$9,739$43,320$21,500
Missouri Western State University
Saint Joseph
$9,800$43,070$25,950

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Lindenwood University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 60 graduates with reported earnings and 67 graduates with debt data. Small samples may not be representative.