Analysis
Lindenwood's marketing program sits in an uncomfortable middle ground: the debt load is remarkably low—95% of programs nationally carry higher debt—but the earnings don't quite keep pace. At $41,404 in the first year, graduates earn less than most Missouri marketing programs and fall in the 29th percentile nationally. Among Missouri's 21 marketing programs, this ranks right at the 40th percentile, meaning roughly half of in-state alternatives deliver better outcomes.
The earnings trajectory offers some reassurance. That 21% jump to $50,141 by year four suggests graduates find their footing, though they're still trailing top Missouri programs like Missouri State-Springfield by about $6,500. The debt-to-earnings ratio of 0.65 is manageable—graduates owe less than eight months of their first year's salary—which makes the program less risky than many alternatives. Given that nearly a third of students receive Pell grants, this lower debt burden matters considerably for families without deep pockets.
The core question is whether slightly below-average earnings justify the savings on debt. For students who need to stay local and want to minimize borrowing, Lindenwood delivers a workable option. But families who can access Missouri State or University of Central Missouri—both delivering $43,000+ starting salaries at comparable debt levels—should seriously consider those alternatives first.
Where Lindenwood University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Lindenwood University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Lindenwood University | $41,404 | $50,141 | +21% |
| University of Central Missouri | $43,320 | $59,317 | +37% |
| Southeast Missouri State University | $42,482 | $54,624 | +29% |
| Northwest Missouri State University | $48,557 | $54,067 | +11% |
| Missouri State University-Springfield | $43,641 | $53,891 | +23% |
Compare to Similar Programs in Missouri
Marketing bachelors's programs at peer institutions in Missouri (21 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $21,100 | $41,404 | $50,141 | $27,000 | 0.65 | |
| $62,982 | $70,819 | — | $17,500 | 0.25 | |
| $10,181 | $48,557 | $54,067 | $20,500 | 0.42 | |
| $9,024 | $43,641 | $53,891 | $25,977 | 0.60 | |
| $9,739 | $43,320 | $59,317 | $21,500 | 0.50 | |
| $9,800 | $43,070 | — | $25,950 | 0.60 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Lindenwood University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 60 graduates with reported earnings and 67 graduates with debt data. Small samples may not be representative.