Marketing at Loras College
Bachelor's Degree
Analysis
Loras College's marketing program starts just below the state's median but shows healthy momentum—graduates earn $46,541 initially and see a solid 17% bump to $54,602 by year four. While the program ranks in the 59th percentile nationally, it sits below the middle of the pack among Iowa's 15 marketing programs (40th percentile). You'll notice schools like University of Iowa and Upper Iowa start their graduates roughly $6,000 higher. That gap matters when comparing in-state options at similar admission selectivity.
The debt picture is notably positive: $27,000 is among the lowest nationally (5th percentile) and compares favorably to what you'd borrow at Iowa's other programs. With a 0.58 debt-to-earnings ratio, graduates owe just over half their first year's salary—manageable by most standards. The earnings trajectory suggests graduates find their footing as they gain experience, which is encouraging for a field where networking and skills development matter significantly.
The main caveat here is sample size—fewer than 30 graduates reported data, so these numbers could shift with more information. If your family values a smaller college environment and this fits financially, the low debt load provides breathing room even though starting earnings trail some peer schools. For families prioritizing strong initial salary placement, you might want to look closely at why several Iowa schools consistently launch graduates at $48,000-plus.
Where Loras College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Loras College graduates compare to all programs nationally
Loras College graduates earn $47k, placing them in the 59th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Iowa
Marketing bachelors's programs at peer institutions in Iowa (15 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Loras College | $46,541 | $54,602 | $27,000 | 0.58 |
| University of Iowa | $52,895 | $63,149 | $25,000 | 0.47 |
| Upper Iowa University | $52,313 | $52,947 | $31,000 | 0.59 |
| Drake University | $51,968 | $70,052 | $19,250 | 0.37 |
| University of Northern Iowa | $48,990 | $58,874 | $17,750 | 0.36 |
| Iowa State University | $48,304 | $60,108 | $23,250 | 0.48 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Iowa
Compare tuition, earnings, and debt across Iowa schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Iowa Iowa City | $10,964 | $52,895 | $25,000 |
| Upper Iowa University Fayette | $19,000 | $52,313 | $31,000 |
| Drake University Des Moines | $49,944 | $51,968 | $19,250 |
| University of Northern Iowa Cedar Falls | $9,728 | $48,990 | $17,750 |
| Iowa State University Ames | $10,497 | $48,304 | $23,250 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Loras College, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 26 graduates with reported earnings and 25 graduates with debt data. Small samples may not be representative.