Analysis
Loras College's marketing program starts just below the state's median but shows healthy momentum—graduates earn $46,541 initially and see a solid 17% bump to $54,602 by year four. While the program ranks in the 59th percentile nationally, it sits below the middle of the pack among Iowa's 15 marketing programs (40th percentile). You'll notice schools like University of Iowa and Upper Iowa start their graduates roughly $6,000 higher. That gap matters when comparing in-state options at similar admission selectivity.
The debt picture is notably positive: $27,000 is among the lowest nationally (5th percentile) and compares favorably to what you'd borrow at Iowa's other programs. With a 0.58 debt-to-earnings ratio, graduates owe just over half their first year's salary—manageable by most standards. The earnings trajectory suggests graduates find their footing as they gain experience, which is encouraging for a field where networking and skills development matter significantly.
The main caveat here is sample size—fewer than 30 graduates reported data, so these numbers could shift with more information. If your family values a smaller college environment and this fits financially, the low debt load provides breathing room even though starting earnings trail some peer schools. For families prioritizing strong initial salary placement, you might want to look closely at why several Iowa schools consistently launch graduates at $48,000-plus.
Where Loras College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Loras College graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Loras College | $46,541 | $54,602 | +17% |
| Drake University | $51,968 | $70,052 | +35% |
| University of Iowa | $52,895 | $63,149 | +19% |
| Iowa State University | $48,304 | $60,108 | +24% |
| University of Northern Iowa | $48,990 | $58,874 | +20% |
Compare to Similar Programs in Iowa
Marketing bachelors's programs at peer institutions in Iowa (15 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $38,298 | $46,541 | $54,602 | $27,000 | 0.58 | |
| $10,964 | $52,895 | $63,149 | $25,000 | 0.47 | |
| $19,000 | $52,313 | $52,947 | $31,000 | 0.59 | |
| $49,944 | $51,968 | $70,052 | $19,250 | 0.37 | |
| $9,728 | $48,990 | $58,874 | $17,750 | 0.36 | |
| $10,497 | $48,304 | $60,108 | $23,250 | 0.48 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Loras College, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 26 graduates with reported earnings and 25 graduates with debt data. Small samples may not be representative.