Analysis
With estimated first-year earnings around $44,400 and debt of $25,200, Madonna's marketing program mirrors what's typical across Michigan rather than standing out in either direction. That 0.57 debt-to-earnings ratio—meaning about seven months of income needed to cover total borrowing—falls comfortably within manageable territory, particularly when similar programs statewide carry comparable debt loads.
The challenge here is competitive positioning. While Madonna's economics appear sound based on peer programs, Michigan's larger public universities report considerably stronger outcomes for marketing graduates. Michigan State's graduates start around $57,000, Wayne State at $48,000—both substantially above what comparable programs at schools like Madonna typically produce. For a major where networking, internship access, and brand recognition matter significantly, that gap deserves serious consideration.
The practical reality: if your child can gain admission to one of Michigan's established public universities, the earnings advantage likely justifies any modest difference in cost or campus environment. Madonna works financially if it offers specific advantages—location, smaller classes, transfer credit acceptance—that outweigh the earnings differential. But going in, understand you're choosing a program that performs at the state median rather than above it.
Where Madonna University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Michigan
Marketing bachelors's programs at peer institutions in Michigan (31 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $27,360 | $44,379* | — | $25,169* | — | |
| $15,988 | $57,275* | $78,148 | $23,896* | 0.42 | |
| $14,190 | $55,296* | $69,950 | $27,000* | 0.49 | |
| $15,298 | $53,081* | $60,095 | $25,750* | 0.49 | |
| $14,694 | $50,087* | $63,669 | $25,715* | 0.51 | |
| $14,297 | $47,929* | $54,580 | $24,382* | 0.51 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Madonna University, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 19 similar programs in MI. Actual outcomes may vary.