Analysis
A debt load near $26,000 for marketing credentials that peer programs in Virginia suggest will generate around $43,400 in first-year earnings creates a workable starting point, though not an impressive one. The 0.60 debt-to-earnings ratio falls within manageable territoryβthis isn't the kind of burden that derails financial progress in your twenties. However, the gap between Mary Baldwin's estimated outcomes and what students earn at Virginia's flagship marketing programs is substantial. James Madison and Virginia Tech graduates start at $56,000 to $62,000, nearly 50% higher than what similar programs to Mary Baldwin's typically produce.
The real question is whether the smaller, private college experience justifies settling for earnings that track with the state median rather than competing with top programs. Marketing is a credential that rewards hustle and networking more than pedigree in many cases, but starting $10,000-15,000 behind peers from larger Virginia schools means playing catch-up. For families paying private school tuition to send nearly half the student body on Pell grants, the return feels modest rather than transformative. If your child thrives in intimate academic settings and Mary Baldwin's environment genuinely fits, the debt picture won't sink themβbut they'll need to maximize internships and connections to compete with graduates entering the job market from programs with stronger alumni networks and higher baseline outcomes.
Where Mary Baldwin University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Virginia
Marketing bachelors's programs at peer institutions in Virginia (15 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $33,157 | $43,395* | β | $26,000* | β | |
| $13,576 | $61,692* | $72,730 | $21,040* | 0.34 | |
| $15,478 | $56,417* | $70,724 | $22,500* | 0.40 | |
| $13,815 | $49,223* | $65,117 | $21,233* | 0.43 | |
| $12,262 | $43,395* | $51,667 | $27,125* | 0.63 | |
| $16,458 | $41,767* | $52,497 | $21,500* | 0.51 | |
| National Median | β | $44,728* | β | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Mary Baldwin University, approximately 48% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 7 similar programs in VA. Actual outcomes may vary.