Analysis
Miami University-Oxford's marketing program launches graduates into $59,043 starting salaries—outperforming 95% of marketing programs nationwide and landing 32% above the national median. For parents weighing value, that's substantial: graduates earn roughly $14,000 more annually than typical marketing majors right out of college. With debt around $22,000, the ratio of 0.37 means graduates owe just over a third of their first year's salary, making repayment manageable even in early career years.
The Ohio context adds nuance. While Miami leads most state programs, it trails Ohio State's $56,000 median by about $3,000. Still, placing in the 60th percentile statewide while charging below-median debt ($22,000 versus $25,000 state average) positions this as a competitive option for Ohio families. The 28% earnings growth to $75,000 by year four suggests graduates build momentum rather than plateau early, which matters for long-term career trajectory.
The economics work clearly in graduates' favor here. Parents should expect their child to out-earn most marketing majors nationally while carrying less debt than many Ohio alternatives. For a program at a school with an 82% admission rate, these outcomes punch well above accessibility level—though prospective students should understand they're not quite matching flagship-level earnings despite the strong national standing.
Where Miami University-Oxford Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Miami University-Oxford graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Miami University-Oxford | $59,043 | $75,634 | +28% |
| Ohio State University-Main Campus | $56,465 | $69,870 | +24% |
| University of Dayton | $54,504 | $69,513 | +28% |
| Bowling Green State University-Main Campus | $47,272 | $64,541 | +37% |
| Ohio University-Eastern Campus | $55,022 | $64,113 | +17% |
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $17,809 | $59,043 | $75,634 | $21,963 | 0.37 | |
| $12,859 | $56,465 | $69,870 | $21,198 | 0.38 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Miami University-Oxford, approximately 11% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 254 graduates with reported earnings and 236 graduates with debt data. Small samples may not be representative.