Marketing at Ohio University-Eastern Campus
Bachelor's Degree
Analysis
Ohio University-Eastern's marketing program punches well above its weight nationally, placing in the 95th percentile for graduate earnings—an impressive showing that puts it ahead of 813 other schools offering this degree. That $55,022 starting salary beats the national median by $10,000 and matches what graduates earn from Ohio University's other regional campuses. The $25,000 median debt is right at the national and state average, creating a debt-to-earnings ratio of 0.45 that's highly manageable—graduates can realistically pay this off within a few years.
Within Ohio, the picture is more competitive but still solid. This program ranks in the 60th percentile statewide, sitting just below flagship programs like Miami and Ohio State. Four years out, earnings grow to $64,113, a healthy 17% increase that suggests career progression. The fact that Ohio University-Eastern delivers the same first-year outcomes as other OU regional campuses while likely offering lower tuition and a closer-to-home option makes it particularly attractive for students in eastern Ohio.
For parents weighing options, this represents a smart investment: graduates earn more than national and state averages while taking on typical debt levels. If your student is considering staying regional rather than heading to Columbus or Oxford, they won't sacrifice earning potential by choosing Ohio University-Eastern's marketing program.
Where Ohio University-Eastern Campus Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Ohio University-Eastern Campus graduates compare to all programs nationally
Ohio University-Eastern Campus graduates earn $55k, placing them in the 95th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Ohio University-Eastern Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Miami University-Oxford | $59,043 | $75,634 | $21,963 | 0.37 |
| Ohio State University-Main Campus | $56,465 | $69,870 | $21,198 | 0.38 |
| Ohio University-Southern Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Ohio University-Chillicothe Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Ohio University-Lancaster Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Ohio
Compare tuition, earnings, and debt across Ohio schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Miami University-Oxford Oxford | $17,809 | $59,043 | $21,963 |
| Ohio State University-Main Campus Columbus | $12,859 | $56,465 | $21,198 |
| Ohio University-Southern Campus Ironton | $6,178 | $55,022 | $25,000 |
| Ohio University-Chillicothe Campus Chillicothe | $6,178 | $55,022 | $25,000 |
| Ohio University-Lancaster Campus Lancaster | $6,178 | $55,022 | $25,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Ohio University-Eastern Campus, approximately 9% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 312 graduates with reported earnings and 307 graduates with debt data. Small samples may not be representative.