Marketing at Ohio State University-Main Campus

Ohio State's marketing program stands out as a national powerhouse, placing graduates in the 95th percentile for earnings compared to marketing programs nationwide. With first-year earnings of $56,465—well above both the national average of $44,728 and Ohio's median of $47,602—this program demonstrates exceptional value. The $21,198 median debt is notably lower than typical debt loads for marketing degrees both nationally ($24,267) and in Ohio ($25,000), creating a favorable debt-to-earnings ratio of just 0.38.

While Ohio State ranks around the 60th percentile among Ohio marketing programs, this actually reflects the state's competitive landscape rather than weakness. The program trails Miami University by only about $2,500 in first-year earnings while maintaining significantly lower debt levels. Strong earnings growth of 24% from year one to year four shows graduates build valuable career momentum, reaching nearly $70,000 by their fourth year out.

For parents concerned about marketing's reputation as a "soft" major, Ohio State's results tell a different story. The combination of above-average starting salaries, manageable debt, and robust earnings growth from a well-regarded flagship university makes this program a smart investment that outperforms the vast majority of marketing degrees nationwide.