Marketing at Mount Mercy University
Bachelor's Degree
Analysis
Mount Mercy's marketing program starts graduates around $40,690—roughly $7,000 below what typical Iowa marketing grads earn and about $4,000 under the national median. Among Iowa's 15 marketing programs, this ranks at just the 40th percentile, trailing not only flagship schools like Iowa and Iowa State but also regional competitors like Upper Iowa and Drake by $10,000 or more. The positive here is debt: at $27,000, it's slightly above the national median but manageable, creating a debt-to-earnings ratio of 0.66 that won't crush new graduates.
Earnings do grow to $44,892 by year four—a 10% increase—which suggests graduates can advance once they establish themselves in the workforce. However, even that four-year number barely reaches what many Iowa marketing grads earn right out of school. The small sample size (under 30 graduates tracked) adds uncertainty to these figures, meaning your child's experience could vary significantly.
For families paying in-state private tuition at Mount Mercy, this represents a tough value equation. Unless there are compelling personal reasons to attend—location, campus culture, specific relationships—Iowa's public universities deliver stronger marketing outcomes at likely lower cost. If Mount Mercy is the right fit for other reasons, make sure your student leverages internships and networking aggressively to beat these medians.
Where Mount Mercy University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Mount Mercy University graduates compare to all programs nationally
Mount Mercy University graduates earn $41k, placing them in the 25th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Iowa
Marketing bachelors's programs at peer institutions in Iowa (15 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Mount Mercy University | $40,690 | $44,892 | $27,000 | 0.66 |
| University of Iowa | $52,895 | $63,149 | $25,000 | 0.47 |
| Upper Iowa University | $52,313 | $52,947 | $31,000 | 0.59 |
| Drake University | $51,968 | $70,052 | $19,250 | 0.37 |
| University of Northern Iowa | $48,990 | $58,874 | $17,750 | 0.36 |
| Iowa State University | $48,304 | $60,108 | $23,250 | 0.48 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Iowa
Compare tuition, earnings, and debt across Iowa schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Iowa Iowa City | $10,964 | $52,895 | $25,000 |
| Upper Iowa University Fayette | $19,000 | $52,313 | $31,000 |
| Drake University Des Moines | $49,944 | $51,968 | $19,250 |
| University of Northern Iowa Cedar Falls | $9,728 | $48,990 | $17,750 |
| Iowa State University Ames | $10,497 | $48,304 | $23,250 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Mount Mercy University, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 23 graduates with reported earnings and 24 graduates with debt data. Small samples may not be representative.