Analysis
Mount Mercy's marketing program starts graduates around $40,690—roughly $7,000 below what typical Iowa marketing grads earn and about $4,000 under the national median. Among Iowa's 15 marketing programs, this ranks at just the 40th percentile, trailing not only flagship schools like Iowa and Iowa State but also regional competitors like Upper Iowa and Drake by $10,000 or more. The positive here is debt: at $27,000, it's slightly above the national median but manageable, creating a debt-to-earnings ratio of 0.66 that won't crush new graduates.
Earnings do grow to $44,892 by year four—a 10% increase—which suggests graduates can advance once they establish themselves in the workforce. However, even that four-year number barely reaches what many Iowa marketing grads earn right out of school. The small sample size (under 30 graduates tracked) adds uncertainty to these figures, meaning your child's experience could vary significantly.
For families paying in-state private tuition at Mount Mercy, this represents a tough value equation. Unless there are compelling personal reasons to attend—location, campus culture, specific relationships—Iowa's public universities deliver stronger marketing outcomes at likely lower cost. If Mount Mercy is the right fit for other reasons, make sure your student leverages internships and networking aggressively to beat these medians.
Where Mount Mercy University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Mount Mercy University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Mount Mercy University | $40,690 | $44,892 | +10% |
| Drake University | $51,968 | $70,052 | +35% |
| University of Iowa | $52,895 | $63,149 | +19% |
| Iowa State University | $48,304 | $60,108 | +24% |
| University of Northern Iowa | $48,990 | $58,874 | +20% |
Compare to Similar Programs in Iowa
Marketing bachelors's programs at peer institutions in Iowa (15 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $39,070 | $40,690 | $44,892 | $27,000 | 0.66 | |
| $10,964 | $52,895 | $63,149 | $25,000 | 0.47 | |
| $19,000 | $52,313 | $52,947 | $31,000 | 0.59 | |
| $49,944 | $51,968 | $70,052 | $19,250 | 0.37 | |
| $9,728 | $48,990 | $58,874 | $17,750 | 0.36 | |
| $10,497 | $48,304 | $60,108 | $23,250 | 0.48 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Mount Mercy University, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 23 graduates with reported earnings and 24 graduates with debt data. Small samples may not be representative.