Marketing at Murray State University
Bachelor's Degree
Analysis
Murray State's marketing program lands right at the median for Kentucky, but the small sample size here—fewer than 30 graduates—means these numbers could shift significantly with more data. Still, the available evidence shows a typical outcome for Kentucky marketing graduates, with starting pay of $45,042 that sits exactly at the state median.
The debt picture looks reasonable at first glance: $21,997 is below both state and national medians, creating a manageable debt-to-earnings ratio of 0.49. That's roughly half a year's salary, which should be comfortable to repay. The concern is the earnings trajectory—graduates actually earn slightly less four years out than they do right after graduation. This could reflect the small sample catching a few career changers or people relocating to lower-cost areas, but it means the financial advantage doesn't improve over time like you'd hope.
For families looking at Kentucky schools, Murray State costs less in debt than UK or UofL while producing similar outcomes. The program ranks 60th percentile statewide, meaning it's performing better than average among Kentucky marketing programs. If your student is paying in-state tuition and wants to stay in the region, this represents a solid middle-ground option—but the lack of earnings growth and limited sample size mean you're working with incomplete information about long-term career prospects.
Where Murray State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Murray State University graduates compare to all programs nationally
Murray State University graduates earn $45k, placing them in the 51th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Kentucky
Marketing bachelors's programs at peer institutions in Kentucky (12 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Murray State University | $45,042 | $42,692 | $21,997 | 0.49 |
| University of Kentucky | $48,100 | $58,361 | $24,225 | 0.50 |
| University of Louisville | $47,704 | $60,649 | $21,384 | 0.45 |
| Northern Kentucky University | $45,386 | $55,123 | $22,387 | 0.49 |
| Western Kentucky University | $42,478 | $53,494 | $23,250 | 0.55 |
| Eastern Kentucky University | $40,968 | $50,327 | $25,189 | 0.61 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Kentucky
Compare tuition, earnings, and debt across Kentucky schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Kentucky Lexington | $13,212 | $48,100 | $24,225 |
| University of Louisville Louisville | $12,828 | $47,704 | $21,384 |
| Northern Kentucky University Highland Heights | $10,896 | $45,386 | $22,387 |
| Western Kentucky University Bowling Green | $11,436 | $42,478 | $23,250 |
| Eastern Kentucky University Richmond | $10,130 | $40,968 | $25,189 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Murray State University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 19 graduates with reported earnings and 21 graduates with debt data. Small samples may not be representative.