Analysis
Murray State's marketing program lands right at the median for Kentucky, but the small sample size here—fewer than 30 graduates—means these numbers could shift significantly with more data. Still, the available evidence shows a typical outcome for Kentucky marketing graduates, with starting pay of $45,042 that sits exactly at the state median.
The debt picture looks reasonable at first glance: $21,997 is below both state and national medians, creating a manageable debt-to-earnings ratio of 0.49. That's roughly half a year's salary, which should be comfortable to repay. The concern is the earnings trajectory—graduates actually earn slightly less four years out than they do right after graduation. This could reflect the small sample catching a few career changers or people relocating to lower-cost areas, but it means the financial advantage doesn't improve over time like you'd hope.
For families looking at Kentucky schools, Murray State costs less in debt than UK or UofL while producing similar outcomes. The program ranks 60th percentile statewide, meaning it's performing better than average among Kentucky marketing programs. If your student is paying in-state tuition and wants to stay in the region, this represents a solid middle-ground option—but the lack of earnings growth and limited sample size mean you're working with incomplete information about long-term career prospects.
Where Murray State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Murray State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Murray State University | $45,042 | $42,692 | -5% |
| University of Louisville | $47,704 | $60,649 | +27% |
| University of Kentucky | $48,100 | $58,361 | +21% |
| Morehead State University | $38,636 | $57,830 | +50% |
| Northern Kentucky University | $45,386 | $55,123 | +21% |
Compare to Similar Programs in Kentucky
Marketing bachelors's programs at peer institutions in Kentucky (12 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,708 | $45,042 | $42,692 | $21,997 | 0.49 | |
| $13,212 | $48,100 | $58,361 | $24,225 | 0.50 | |
| $12,828 | $47,704 | $60,649 | $21,384 | 0.45 | |
| $10,896 | $45,386 | $55,123 | $22,387 | 0.49 | |
| $11,436 | $42,478 | $53,494 | $23,250 | 0.55 | |
| $10,130 | $40,968 | $50,327 | $25,189 | 0.61 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Murray State University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 19 graduates with reported earnings and 21 graduates with debt data. Small samples may not be representative.