Analysis
New Mexico State's marketing program ranks dead last nationally for first-year earningsβgraduates earn just $33,191, putting them in the 5th percentile compared to the $44,728 national median. That's a $11,500 annual gap right out of the gate, and while earnings jump 62% by year four to reach $53,669, that initial earning period matters immensely when you're carrying $21,297 in debt.
The state comparison offers little comfort. At the 60th percentile among New Mexico's three marketing programs, this is essentially the middle option in a weak fieldβthe state median matches NMSU's first-year number exactly. The debt load here is actually lighter than the national average, but the debt-to-earnings ratio of 0.64 means graduates are spending nearly eight months of their first year's gross income just to cover what they borrowed. For context, many financial advisors recommend keeping this ratio under 1.0, but in stronger programs it's often much lower.
The substantial earnings growth is the only bright spot, suggesting NMSU marketing graduates eventually find their footing. But consider what that rough first few years means: delayed ability to save, build credit, or make major life decisions. If your child is set on marketing and New Mexico residency, this might work with minimal borrowing. Otherwise, programs at larger state universities in neighboring states could offer both stronger employer networks and better starting salaries that make those crucial first years far more manageable.
Where New Mexico State University-Main Campus Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How New Mexico State University-Main Campus graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| New Mexico State University-Main Campus | $33,191 | $53,669 | +62% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| Georgetown University | $74,819 | $95,343 | +27% |
| Boston College | $66,227 | $89,379 | +35% |
| Lehigh University | $55,236 | $85,576 | +55% |
Compare to Similar Programs Nationally
Marketing bachelors's programs at top institutions nationally
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,147 | $33,191 | $53,669 | $21,297 | 0.64 | |
| $66,104 | $82,553 | $117,639 | $17,412 | 0.21 | |
| $65,081 | $74,819 | $95,343 | $17,000 | 0.23 | |
| $64,772 | $70,868 | $71,936 | $26,000 | 0.37 | |
| $62,982 | $70,819 | β | $17,500 | 0.25 | |
| $64,701 | $69,633 | $79,586 | $26,962 | 0.39 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At New Mexico State University-Main Campus, approximately 40% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 80 graduates with reported earnings and 60 graduates with debt data. Small samples may not be representative.