Analysis
With first-year earnings around $53,000 and debt near $25,000, this bachelor's in sales and merchandising aligns closely with national patterns for the field. Based on peer programs across the country, graduates typically earn enough to keep debt manageable—the estimated debt-to-earnings ratio of 0.46 suggests borrowers would be paying back roughly half a year's salary, which is well within reasonable territory. Newman is one of only two Kansas schools tracked in this specialty, making direct local comparisons difficult, but the national benchmarks offer useful context.
The challenge lies in the estimation itself. Because Newman's graduate pool is too small for the Department of Education to report actual outcomes, we're relying on what similar programs produce elsewhere. This means your child could do better or worse depending on factors like their career drive, the quality of Newman's industry connections in Wichita, and how well they leverage internships and networking. Sales careers often reward hustle and relationship-building more than pedigree, so individual results can vary widely even within the same program.
For parents weighing this investment, the fundamentals look sound on paper—manageable debt relative to expected earnings. But given the lack of school-specific data, visit campus to ask pointed questions: Where do graduates actually land jobs? What's the internship placement rate? Do local Wichita employers recruit from Newman? The answers to those questions matter more here than the estimated numbers.
Where Newman University Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Compare to Similar Programs Nationally
General Sales, Merchandising bachelors's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $35,500 | $53,449* | — | $24,810* | — | |
| $8,300 | $93,151* | $81,347 | $24,272* | 0.26 | |
| $54,844 | $84,271* | $129,286 | $20,500* | 0.24 | |
| $8,886 | $75,543* | $72,918 | $24,810* | 0.33 | |
| $5,786 | $72,092* | $77,423 | $20,750* | 0.29 | |
| $13,099 | $66,372* | — | $22,000* | 0.33 | |
| National Median | — | $53,448* | — | $24,649* | 0.46 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Newman University, approximately 12% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 26 similar programs. Actual outcomes may vary.