Based on U.S. Department of Education data (October 2025 release). Some figures are estimates based on similar programs β see details below.
Analysis
Oklahoma City University's marketing program comes with an estimated debt load of $26,000βhigher than both the state median ($21,750) and slightly above the national average. Based on comparable marketing programs across Oklahoma, graduates can expect first-year earnings around $41,000, which puts them near the middle of the pack statewide but below the $44,728 national median. The resulting debt-to-earnings ratio of 0.63 means carrying debt equivalent to about eight months of gross income, which is manageable if those earnings grow steadily.
What's worth noting is the range among Oklahoma marketing programs. While some peers like OU-Norman report graduates earning $57,000 in their first year, others cluster closer to OCU's estimated range. The school's 70% admission rate and solid SAT averages suggest a mid-tier institution where outcomes likely reflect both program quality and the reality of Oklahoma's marketing job market. The estimated $26,000 debt is meaningful but not crushing if your child secures typical marketing employmentβthough they'll need to be strategic about internships and connections during school.
The key question is whether OCU offers enough networking advantages or specialized training to justify its cost premium over less expensive Oklahoma options. Given these are estimates drawn from peer programs, ask the school directly about placement rates and typical employers, since actual graduate outcomes here remain unknown.
Where Oklahoma City University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Oklahoma
Marketing bachelors's programs at peer institutions in Oklahoma (14 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $33,586 | $41,019* | β | $26,000* | β | |
| $9,595 | $57,331* | $76,370 | $21,500* | 0.38 | |
| $10,234 | $44,366* | $56,827 | $22,250* | 0.50 | |
| $34,100 | $41,590* | β | $22,000* | 0.53 | |
| $25,900 | $40,447* | β | $21,500* | 0.53 | |
| $7,513 | $39,360* | $40,972 | $18,371* | 0.47 | |
| National Median | β | $44,728* | β | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Oklahoma City University, approximately 23% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 6 similar programs in OK. Actual outcomes may vary.