Analysis
At first glance, ORU's marketing program appears to underperform—graduates earn about $3,100 less than the national median. But zoom in to Oklahoma, and the picture shifts: these graduates actually out-earn the typical Oklahoma marketing grad by $600 and place in the 60th percentile statewide. For students planning to stay in Oklahoma (where the cost of living runs lower than coastal markets), this program delivers competitive results at a manageable debt load of $22,000.
The debt-to-earnings ratio of 0.53 means graduates owe roughly half their first-year salary, which should be payable within a few years on a standard repayment plan. However, the small sample size here matters—with fewer than 30 graduates in the data, a few outliers could skew these numbers significantly in either direction. What we can say: ORU marketing grads aren't breaking into the $50,000+ territory that Oklahoma's flagship university delivers, but they're holding their own against other regional options.
For an anxious parent, this comes down to cost and geography. If your child can attend at in-state tuition rates and plans to work in Oklahoma, the numbers work. But families banking on dramatically higher earning potential should look closely at OU's $57,000 median—a $16,000 annual premium that could justify the investment if your student is competitive for admission there.
Where Oral Roberts University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Oral Roberts University graduates compare to all programs nationally
Compare to Similar Programs in Oklahoma
Marketing bachelors's programs at peer institutions in Oklahoma (14 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $34,100 | $41,590 | — | $22,000 | 0.53 | |
| $9,595 | $57,331 | $76,370 | $21,500 | 0.38 | |
| $10,234 | $44,366 | $56,827 | $22,250 | 0.50 | |
| $25,900 | $40,447 | — | $21,500 | 0.53 | |
| $7,513 | $39,360 | $40,972 | $18,371 | 0.47 | |
| $8,522 | $38,628 | $49,915 | $22,350 | 0.58 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Oral Roberts University, approximately 34% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 26 graduates with reported earnings and 23 graduates with debt data. Small samples may not be representative.