Marketing at Oral Roberts University
Bachelor's Degree
Analysis
At first glance, ORU's marketing program appears to underperform—graduates earn about $3,100 less than the national median. But zoom in to Oklahoma, and the picture shifts: these graduates actually out-earn the typical Oklahoma marketing grad by $600 and place in the 60th percentile statewide. For students planning to stay in Oklahoma (where the cost of living runs lower than coastal markets), this program delivers competitive results at a manageable debt load of $22,000.
The debt-to-earnings ratio of 0.53 means graduates owe roughly half their first-year salary, which should be payable within a few years on a standard repayment plan. However, the small sample size here matters—with fewer than 30 graduates in the data, a few outliers could skew these numbers significantly in either direction. What we can say: ORU marketing grads aren't breaking into the $50,000+ territory that Oklahoma's flagship university delivers, but they're holding their own against other regional options.
For an anxious parent, this comes down to cost and geography. If your child can attend at in-state tuition rates and plans to work in Oklahoma, the numbers work. But families banking on dramatically higher earning potential should look closely at OU's $57,000 median—a $16,000 annual premium that could justify the investment if your student is competitive for admission there.
Where Oral Roberts University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Oral Roberts University graduates compare to all programs nationally
Oral Roberts University graduates earn $42k, placing them in the 30th percentile of all marketing bachelors programs nationally.
Compare to Similar Programs in Oklahoma
Marketing bachelors's programs at peer institutions in Oklahoma (14 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Oral Roberts University | $41,590 | — | $22,000 | 0.53 |
| University of Oklahoma-Norman Campus | $57,331 | $76,370 | $21,500 | 0.38 |
| Oklahoma State University-Main Campus | $44,366 | $56,827 | $22,250 | 0.50 |
| Oklahoma Christian University | $40,447 | — | $21,500 | 0.53 |
| Northeastern State University | $39,360 | $40,972 | $18,371 | 0.47 |
| University of Central Oklahoma | $38,628 | $49,915 | $22,350 | 0.58 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Oklahoma
Compare tuition, earnings, and debt across Oklahoma schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Oklahoma-Norman Campus Norman | $9,595 | $57,331 | $21,500 |
| Oklahoma State University-Main Campus Stillwater | $10,234 | $44,366 | $22,250 |
| Oklahoma Christian University Edmond | $25,900 | $40,447 | $21,500 |
| Northeastern State University Tahlequah | $7,513 | $39,360 | $18,371 |
| University of Central Oklahoma Edmond | $8,522 | $38,628 | $22,350 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Oral Roberts University, approximately 34% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 26 graduates with reported earnings and 23 graduates with debt data. Small samples may not be representative.