Analysis
Ottawa University-Milwaukee's marketing program carries an estimated debt load of $26,125—slightly above the state median—while similar Wisconsin programs suggest first-year earnings around $46,847. That 0.56 debt-to-earnings ratio falls within a manageable range, meaning graduates would need roughly seven months of gross income to cover their borrowing. For context, comparable marketing programs across Wisconsin produce outcomes ranging from $46,000 to over $65,000 at UW-Madison, suggesting considerable variation in post-graduation prospects depending on where you earn your degree.
The challenge here is that Ottawa-Milwaukee serves a largely non-traditional student population (46% receive Pell grants), yet we're working with estimated figures based on peer programs rather than actual graduate outcomes. Similar marketing programs in Wisconsin produce earnings that align with the national median of $44,728, so the estimated trajectory isn't alarming. However, parents should recognize that top-performing Wisconsin programs like UW-Madison and Marquette deliver substantially higher returns—often $6,000-$18,000 more annually—which compounds significantly over a career.
The practical question: Can your family access those higher-performing programs, or does Ottawa-Milwaukee's location and adult-learner focus make it the realistic choice? If this program offers genuine accessibility advantages—evening classes, transfer credits, proximity—then median outcomes with manageable debt might represent solid value. If it's one option among several equally accessible programs, the lack of school-specific data makes comparison difficult.
Where Ottawa University-Milwaukee Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Wisconsin
Marketing bachelors's programs at peer institutions in Wisconsin (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| — | $46,847* | — | $26,125* | — | |
| $11,205 | $65,224* | $83,360 | $20,500* | 0.31 | |
| $48,700 | $53,415* | $73,964 | $26,000* | 0.49 | |
| $9,277 | $51,621* | $58,813 | $21,875* | 0.42 | |
| $8,212 | $51,607* | — | $22,082* | 0.43 | |
| $36,500 | $50,175* | $58,387 | $27,000* | 0.54 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Ottawa University-Milwaukee, approximately 46% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 14 similar programs in WI. Actual outcomes may vary.