Marketing at Saint Cloud State University

Saint Cloud State's marketing certificate produces graduates who earn significantly less than the national average—about $12,400 below what typical marketing certificate holders make elsewhere. While starting at $51,100 might seem reasonable, it's in the 28th percentile nationally, meaning roughly three-quarters of similar programs deliver better outcomes. The one bright spot: this program sits right at Minnesota's median for marketing certificates and carries slightly higher debt than the state norm, suggesting this is more a Minnesota market issue than a school-specific problem.

The 0.46 debt-to-earnings ratio is manageable—graduates owe less than half their first-year salary. That $23,350 in median debt ranks in the 5th percentile nationally (meaning very few programs carry less debt), which provides some cushion against the below-average earnings. Earnings do grow 16% over four years to nearly $60,000, indicating career progression is possible.

For Minnesota families considering this certificate, understand that you're looking at typical in-state outcomes but below-average national performance. If your child is set on staying in Minnesota and needs a marketing credential quickly, this delivers adequately. But if they have the option to pursue a bachelor's degree or attend a stronger marketing program elsewhere, the earnings data suggests those paths likely offer better returns. The low debt helps, but it doesn't fully compensate for earnings that lag a competitive market.