Analysis
Saint Cloud State's marketing certificate produces graduates who earn significantly less than the national average—about $12,400 below what typical marketing certificate holders make elsewhere. While starting at $51,100 might seem reasonable, it's in the 28th percentile nationally, meaning roughly three-quarters of similar programs deliver better outcomes. The one bright spot: this program sits right at Minnesota's median for marketing certificates and carries slightly higher debt than the state norm, suggesting this is more a Minnesota market issue than a school-specific problem.
The 0.46 debt-to-earnings ratio is manageable—graduates owe less than half their first-year salary. That $23,350 in median debt ranks in the 5th percentile nationally (meaning very few programs carry less debt), which provides some cushion against the below-average earnings. Earnings do grow 16% over four years to nearly $60,000, indicating career progression is possible.
For Minnesota families considering this certificate, understand that you're looking at typical in-state outcomes but below-average national performance. If your child is set on staying in Minnesota and needs a marketing credential quickly, this delivers adequately. But if they have the option to pursue a bachelor's degree or attend a stronger marketing program elsewhere, the earnings data suggests those paths likely offer better returns. The low debt helps, but it doesn't fully compensate for earnings that lag a competitive market.
Where Saint Cloud State University Stands
Earnings vs. debt across all marketing certificate's programs nationally
Earnings Distribution
How Saint Cloud State University graduates compare to all programs nationally
Compare to Similar Programs Nationally
Marketing certificate's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,117 | $51,100 | $59,442 | $23,350 | 0.46 | |
| — | $63,549 | — | $22,060 | 0.35 | |
| — | $63,549 | — | $22,060 | 0.35 | |
| — | $63,549 | — | $22,060 | 0.35 | |
| — | $63,549 | — | — | — | |
| $9,552 | $63,549 | — | $22,060 | 0.35 | |
| National Median | — | $63,549 | — | $22,060 | 0.35 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Saint Cloud State University, approximately 20% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 39 graduates with reported earnings and 40 graduates with debt data. Small samples may not be representative.