Location: Springfield, MA•In-State Tuition: $43,707•Admission Rate: 70%•Avg SAT: 1120
Est. Earnings (1yr)Estimated
$46,491
Est. from MA median (13 programs)
Est. Median DebtEstimated
$26,949
Est. from MA median (11 programs)

Based on U.S. Department of Education data (October 2025 release). Some figures are estimates based on similar programs — see details below.

Analysis

Massachusetts marketing programs show a striking earnings spread—from $66,000+ at Boston College and Bentley down to the mid-$40,000s—and Springfield College's estimated outcomes place it in the lower tier. Based on comparable programs in the state, first-year earnings around $46,500 would match the statewide median but trail the state's stronger programs by $10,000 to $20,000 annually. That gap matters when you're carrying nearly $27,000 in debt, creating a debt-to-earnings ratio of 0.58 that's workable but not comfortable for a marketing graduate's starting salary.

The good news is these estimated figures align reasonably with national norms—marketing bachelor's degrees nationwide produce median earnings of $44,700 and debt of $24,300. Springfield's admission rate of 70% and modest average SAT of 1120 suggest it serves a different student population than the elite programs that dominate Massachusetts marketing outcomes. For a student who needs a less selective option, the estimated financial picture isn't alarming.

The real question is whether Springfield College's career services and alumni network can help your child beat these peer-program estimates and land closer to where UMass-Amherst or Stonehill graduates end up. Visit campus, ask about employer relationships and internship placement rates in Boston—because in a crowded field like marketing, where you launch matters as much as what you studied.

Where Springfield College Stands

Earnings vs. debt across all marketing bachelors's programs nationally

Springfield College (estimated ±10%)Other marketing programs

Dashed lines show national medians. Upper-left = best value.

Compare to Similar Programs in Massachusetts

Marketing bachelors's programs at peer institutions in Massachusetts (28 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Springfield CollegeSpringfield$43,707$46,491*—$26,949*—
Boston CollegeChestnut Hill$67,680$66,227*$89,379$18,000*0.27
Bentley UniversityWaltham$58,150$60,447*$77,885$26,000*0.43
University of Massachusetts-AmherstAmherst$17,357$58,462*$62,209$23,750*0.41
Assumption UniversityWorcester$49,414$55,314*$62,024$27,000*0.49
Stonehill CollegeEaston$54,500$50,025*$74,083$26,000*0.52
National Median—$44,728*—$24,267*0.54
* Estimated from similar programs

Career Paths

Occupations commonly associated with marketing graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

$159,660/yrJobs growth:Bachelor's degree

Sales Managers

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

$138,060/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Web and Digital Interface Designers

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.

$95,380/yrJobs growth:Bachelor's degree

Video Game Designers

Design core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.

$95,380/yrJobs growth:Bachelor's degree

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

$76,950/yrJobs growth:Bachelor's degree

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

$76,950/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Survey Researchers

Plan, develop, or conduct surveys. May analyze and interpret the meaning of survey data, determine survey objectives, or suggest or test question wording. Includes social scientists who primarily design questionnaires or supervise survey teams.

$63,380/yrJobs growth:Master's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Springfield College, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 13 similar programs in MA. Actual outcomes may vary.