Est. Earnings (1yr)
$53,449
Est. from national median (26 programs)
Est. Median Debt
$23,500
Est. from national median (19 programs)

Analysis

A debt-to-earnings ratio of 0.44 suggests manageable borrowing, but the earnings trajectory here raises questions. Based on comparable sales and merchandising programs nationally, first-year earnings around $53,400 appear solid—notably above the $43,900 median for New York programs. However, by year four, graduates are earning less than they did fresh out of college. This backward slide is unusual and warrants attention, particularly when top New York programs like RIT and Baruch show first-year figures in the low-to-mid $40,000s that presumably grow over time.

The estimated $23,500 debt figure, derived from similar SUNY institutions, sits below the national median and would take roughly half a year's starting salary to repay under standard terms. That's reasonable leverage if the initial earnings hold steady. But that year-four dip to $48,800 suggests either job-hopping without advancement, regional market constraints in upstate New York, or graduates shifting to lower-paying roles after gaining experience. Sales careers typically reward experience with higher commissions and better territories, making this pattern puzzling.

Given these estimates from peer programs, the financial picture depends heavily on landing in the right sales environment early and staying there. If your child thrives in commission-based work and can access markets beyond the North Country, this program offers affordable entry. If they're uncertain about sales or prefer salary stability, the backward earnings trend—even if it's just an artifact of small sample estimation—signals caution about this particular career path.

Where State University of New York at Plattsburgh Stands

Earnings vs. debt across all general sales, merchandising bachelors's programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
State University of New York at Plattsburgh—$48,804—
Baylor University$84,271$129,286+53%
Western Governors University$93,151$81,347-13%
Rochester Institute of Technology$45,947$67,214+46%
CUNY Bernard M Baruch College$41,897$64,013+53%

Compare to Similar Programs in New York

General Sales, Merchandising bachelors's programs at peer institutions in New York (11 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
State University of New York at PlattsburghPlattsburgh$8,881$53,449*$48,804$23,500*—
Rochester Institute of TechnologyRochester$57,016$45,947*$67,214$24,587*0.54
CUNY Bernard M Baruch CollegeNew York$7,464$41,897*$64,013$9,850*0.24
National Median—$53,448*—$24,649*0.46
* Estimated from similar programs

Career Paths

Occupations commonly associated with general sales, merchandising graduates

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of postsecondary education.

$74,100/yrJobs growth:

Solar Sales Representatives and Assessors

Contact new or existing customers to determine their solar equipment needs, suggest systems or equipment, or estimate costs.

$74,100/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

$74,100/yrJobs growth:

Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

$61,460/yrJobs growth:High school diploma or equivalent

Travel Agents

Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.

$48,450/yrJobs growth:High school diploma or equivalent

Parts Salespersons

Sell spare and replacement parts and equipment in repair shop or parts store.

$34,730/yrJobs growth:No formal educational credential

Wholesale and Retail Buyers, Except Farm Products

Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.

Purchasing Agents, Except Wholesale, Retail, and Farm Products

Purchase machinery, equipment, tools, parts, supplies, or services necessary for the operation of an establishment. Purchase raw or semifinished materials for manufacturing. May negotiate contracts.

First-Line Supervisors of Retail Sales Workers

Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

First-Line Supervisors of Non-Retail Sales Workers

Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

Sell services to individuals or businesses. May describe options or resolve client problems.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At State University of New York at Plattsburgh, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 26 similar programs. Actual outcomes may vary.