Analysis
First-year earnings around $53,000 place this program squarely at the national median for sales and merchandising bachelor's degrees—a figure estimated from 26 comparable programs nationwide since Stevenson's graduate cohort was too small for the Department of Education to report. With estimated debt of roughly $25,000, graduates would face monthly loan payments of about $280 on a standard 10-year plan, consuming just 6% of their gross monthly income. That's a manageable burden by any reasonable standard.
The challenge with sales careers is that formal credentials matter less than performance and relationships. Many successful sales professionals enter the field without bachelor's degrees, which means graduates here compete not just against other four-year programs but against associates, certificates, and work experience. The $53,000 starting point isn't problematic—it's reasonable for entry-level—but advancement depends heavily on individual drive and the industries graduates target. Tech sales, pharmaceutical sales, and enterprise B2B roles can lead to six-figure incomes within years, while retail-oriented paths may plateau lower.
For families willing to invest $25,000 in debt, this represents a low-risk entry into a field where hustle matters more than pedigree. Just ensure your student understands they're buying access and foundational skills, not guaranteed advantage—the real differentiator will be what they do with it.
Where Stevenson University Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Compare to Similar Programs Nationally
General Sales, Merchandising bachelors's programs at top institutions nationally
Scroll to see more →
| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $39,708 | $53,449* | — | $24,810* | — | |
| $8,300 | $93,151* | $81,347 | $24,272* | 0.26 | |
| $54,844 | $84,271* | $129,286 | $20,500* | 0.24 | |
| $8,886 | $75,543* | $72,918 | $24,810* | 0.33 | |
| $5,786 | $72,092* | $77,423 | $20,750* | 0.29 | |
| $13,099 | $66,372* | — | $22,000* | 0.33 | |
| National Median | — | $53,448* | — | $24,649* | 0.46 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Stevenson University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 26 similar programs. Actual outcomes may vary.