Analysis
The University of Akron's sales program starts graduates about $4,000 below Ohio's median for this degree—landing in the 40th percentile statewide—though with just a handful of graduates tracked, these numbers could shift considerably year to year. Bowling Green, the state's highest earner in this field, starts grads nearly $10,000 higher. The positive here is strong earnings growth: graduates see their income jump 32% by year four, reaching $65,559, which puts them solidly in middle-class territory.
The debt burden of $27,500 is manageable at 55% of first-year earnings, meeting the standard guideline that debt shouldn't exceed annual salary. However, you're essentially paying average debt for below-average starting outcomes compared to other Ohio options. For a program at a school with a 71% admission rate, families might reasonably expect more competitive results.
The critical caveat is the small sample size—with fewer than 30 graduates in the dataset, one or two outliers could be skewing these figures significantly. If your student is specifically drawn to Akron for location or cost reasons, the program won't saddle them with crushing debt. But if they're comparing Ohio schools, it's worth understanding why they'd start behind peers at institutions like Bowling Green, especially when the debt load is essentially identical.
Where University of Akron Main Campus Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Earnings Distribution
How University of Akron Main Campus graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Akron Main Campus | $49,605 | $65,559 | +32% |
| Baylor University | $84,271 | $129,286 | +53% |
| Western Governors University | $93,151 | $81,347 | -13% |
| Purdue University-Main Campus | $62,580 | $79,965 | +28% |
| Kennesaw State University | $72,092 | $77,423 | +7% |
Compare to Similar Programs in Ohio
General Sales, Merchandising bachelors's programs at peer institutions in Ohio (4 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $12,799 | $49,605 | $65,559 | $27,500 | 0.55 | |
| $14,081 | $58,773 | — | $27,000 | 0.46 | |
| National Median | — | $53,448 | — | $24,649 | 0.46 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Akron Main Campus, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 26 graduates with reported earnings and 28 graduates with debt data. Small samples may not be representative.