Marketing at University of Alaska Anchorage
Bachelor's Degree
Analysis
UAA's marketing program sits squarely in the middle nationally for earnings, but here's what matters more for Alaska families: with only two marketing programs in the state, your in-state options are extremely limited. This program lands at the 60th percentile statewide, and the $20,087 median debt comes in well below the national average of $24,267. Graduates start at $43,944 and see solid 22% growth to $53,496 by year four, suggesting the degree opens doors to career progression rather than dead-end entry positions.
The debt-to-earnings ratio of 0.46 means graduates owe less than half their first-year salary—a manageable starting point. For perspective, someone earning $43,944 would spend roughly $230 monthly on standard student loan payments, leaving reasonable breathing room in Alaska's higher-cost-of-living environment.
The major caveat: these figures come from fewer than 30 graduates, so individual outcomes may vary more than usual. But for an Alaska family weighing whether to send their child out-of-state for marketing (where they'd likely pay more tuition and accumulate more debt), UAA offers a financially sensible path. Just understand you're getting a solid regional program, not one that will dramatically out-earn the national field. If your child is set on marketing and wants to stay near home, the numbers work—especially compared to taking on out-of-state costs.
Where University of Alaska Anchorage Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Alaska Anchorage graduates compare to all programs nationally
University of Alaska Anchorage graduates earn $44k, placing them in the 45th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Alaska
Marketing bachelors's programs at peer institutions in Alaska (2 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Alaska Anchorage | $43,944 | $53,496 | $20,087 | 0.46 |
| National Median | $44,728 | — | $24,267 | 0.54 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Alaska Anchorage, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 26 graduates with reported earnings and 20 graduates with debt data. Small samples may not be representative.