General Sales, Merchandising at University of Louisiana at Monroe
Undergraduate Certificate or Diploma
ulm.eduAnalysis
At $20,500 in estimated debt for credentials that peer programs suggest generate around $41,000 in first-year earnings, this certificate sits at the median for similar sales programs nationally. The 0.50 debt-to-earnings ratio falls within what's generally considered manageable territory—you'd expect to spend roughly half a year's income paying off the debt. That's not alarming, but it's not particularly compelling either.
The challenge here is understanding what you're actually getting. ULM is the only Louisiana school reporting this specific credential, and both the earnings and debt figures are extrapolated from national data because the graduate cohort is too small to track. Comparable programs nationally show wide variation, with top performers hitting $57,500 in first-year earnings—a 40% premium over the median. Without program-specific outcomes, you're essentially betting on whether ULM's execution lands closer to average or exceptional.
For a certificate or diploma program, the appeal should be speed and low cost as a pathway to immediate employment. If your student can complete this with minimal or no debt beyond the $20,500 estimate, it could serve as a quick entry into retail management or merchandising roles. But given the uncertainty in the numbers and the relatively modest projected earnings, treat this as a low-stakes credential—useful only if it aligns with existing career interests and doesn't require taking on maximum loan amounts to complete.
Where University of Louisiana at Monroe Stands
Earnings vs. debt across all general sales, merchandising certificate's programs nationally
Compare to Similar Programs Nationally
General Sales, Merchandising certificate's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $9,190 | $41,009* | — | $20,500* | — | |
| $14,130 | $64,382* | — | $20,500* | 0.32 | |
| $5,909 | $58,591* | — | $8,237* | 0.14 | |
| $12,846 | $57,169* | — | $25,000* | 0.44 | |
| $10,857 | $55,734* | — | $25,222* | 0.45 | |
| $4,920 | $26,283* | — | $15,412* | 0.59 | |
| National Median | — | $41,008* | — | $20,500* | 0.50 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Louisiana at Monroe, approximately 33% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 8 similar programs. Actual outcomes may vary.