Analysis
University of Phoenix-California's marketing program delivers something unexpected: first-year earnings of $63,570 that rank in the 95th percentile nationally and 80th percentile in Californiaβoutearning even prestigious private schools like Santa Clara and USD. However, this premium comes at a steep cost: $45,070 in median debt, more than double both the state median ($21,000) and national benchmark ($24,267).
The bigger concern is what happens after that strong start. Earnings drop 16% to $53,053 by year four, suggesting graduates may be landing in entry-level roles that don't offer typical career progression. That creates a troubling dynamic where you're paying premium debt for what becomes mid-tier income within a few years. The debt-to-earnings ratio of 0.71 looks manageable initially, but deteriorates as earnings decline while loan payments remain constant.
For families comparing options, this program demonstrates an unusual pattern: exceptional initial placement but questionable long-term trajectory. If your child is confident they can leverage that strong first-year salary to rapidly pay down debt or pivot to better opportunities, the entry point justifies consideration. But if you're counting on steady income growth to manage that above-average debt load, California State schools offer more predictable outcomes at roughly half the debt burden.
Where University of Phoenix-California Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of Phoenix-California graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Phoenix-California | $63,570 | $53,053 | -17% |
| Santa Clara University | $58,493 | $79,997 | +37% |
| University of San Francisco | $44,891 | $77,629 | +73% |
| Loyola Marymount University | $48,281 | $70,419 | +46% |
| University of San Diego | $56,313 | $69,411 | +23% |
Compare to Similar Programs in California
Marketing bachelors's programs at peer institutions in California (28 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| β | $63,570 | $53,053 | $45,070 | 0.71 | |
| $59,241 | $58,493 | $79,997 | $19,712 | 0.34 | |
| $56,444 | $56,313 | $69,411 | $21,375 | 0.38 | |
| $13,160 | $54,286 | $45,421 | $38,234 | 0.70 | |
| $7,424 | $52,072 | $60,322 | $12,304 | 0.24 | |
| $51,070 | $49,788 | $64,453 | $24,476 | 0.49 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Phoenix-California, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 64 graduates with reported earnings and 78 graduates with debt data. Small samples may not be representative.