Analysis
Menlo College's marketing graduates start earning more than the national median and see their salaries jump 30% by year fourβa trajectory that lands them above three-quarters of marketing programs nationwide. That first-year salary of $49,788 already beats what most marketing grads earn, and the climb to $64,453 suggests strong alumni networks or employer connections are translating into real career acceleration.
Within California's competitive market, this program holds its own at the 60th percentile, though it trails top-tier options like Santa Clara and University of San Diego. The $24,476 in debt sits right at the national median, creating a manageable debt-to-earnings ratio of 0.49βmeaning graduates can reasonably expect to repay loans while building their careers. The moderate sample size means these numbers represent enough graduates to be meaningful, but not so many that they're diluted by outliers.
For parents, this boils down to a solid bet: you're paying for earnings that exceed most marketing programs from day one, with momentum that continues building. The debt load won't dominate your child's early career decisions, and Menlo's small-school environment (reflected in that 68% admission rate) appears to create opportunities for networking that pay off in salary growth.
Where Menlo College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Menlo College graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Menlo College | $49,788 | $64,453 | +29% |
| Santa Clara University | $58,493 | $79,997 | +37% |
| University of San Francisco | $44,891 | $77,629 | +73% |
| Loyola Marymount University | $48,281 | $70,419 | +46% |
| University of San Diego | $56,313 | $69,411 | +23% |
Compare to Similar Programs in California
Marketing bachelors's programs at peer institutions in California (28 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $51,070 | $49,788 | $64,453 | $24,476 | 0.49 | |
| β | $63,570 | $53,053 | $45,070 | 0.71 | |
| $59,241 | $58,493 | $79,997 | $19,712 | 0.34 | |
| $56,444 | $56,313 | $69,411 | $21,375 | 0.38 | |
| $13,160 | $54,286 | $45,421 | $38,234 | 0.70 | |
| $7,424 | $52,072 | $60,322 | $12,304 | 0.24 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Menlo College, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 49 graduates with reported earnings and 47 graduates with debt data. Small samples may not be representative.