Analysis
Ashford's marketing graduates start strong—their first-year earnings of $54,286 beat 92% of marketing programs nationally and land solidly in the middle tier among California schools. But here's the catch: by year four, those earnings drop to $45,421, a concerning 16% decline that reverses the typical career trajectory. This isn't the gradual income growth parents expect when they're helping finance a degree.
The debt picture compounds the concern. At $38,234, Ashford graduates carry 82% more debt than the typical California marketing student ($21,000) and 58% more than the national average. For a program where earnings actually decrease over time rather than increase, that's a substantial burden. The debt-to-first-year-earnings ratio of 0.70 looks manageable initially, but remember—that's calculated against the higher starting salary, not the lower earnings graduates see a few years out.
Ashford charges significantly more than in-state public options while delivering mid-pack California results. San Francisco State graduates earn $52,000+ with far less debt. Unless there are compelling personal circumstances that make Ashford the only viable option, California families should look at alternatives that offer either stronger earning trajectories or lower debt loads—ideally both.
Where Ashford University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Ashford University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Ashford University | $54,286 | $45,421 | -16% |
| Santa Clara University | $58,493 | $79,997 | +37% |
| University of San Francisco | $44,891 | $77,629 | +73% |
| Loyola Marymount University | $48,281 | $70,419 | +46% |
| University of San Diego | $56,313 | $69,411 | +23% |
Compare to Similar Programs in California
Marketing bachelors's programs at peer institutions in California (28 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $13,160 | $54,286 | $45,421 | $38,234 | 0.70 | |
| — | $63,570 | $53,053 | $45,070 | 0.71 | |
| $59,241 | $58,493 | $79,997 | $19,712 | 0.34 | |
| $56,444 | $56,313 | $69,411 | $21,375 | 0.38 | |
| $7,424 | $52,072 | $60,322 | $12,304 | 0.24 | |
| $51,070 | $49,788 | $64,453 | $24,476 | 0.49 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Ashford University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 75 graduates with reported earnings and 94 graduates with debt data. Small samples may not be representative.