Marketing at Ashford University
Bachelor's Degree
Analysis
Ashford's marketing graduates start strong—their first-year earnings of $54,286 beat 92% of marketing programs nationally and land solidly in the middle tier among California schools. But here's the catch: by year four, those earnings drop to $45,421, a concerning 16% decline that reverses the typical career trajectory. This isn't the gradual income growth parents expect when they're helping finance a degree.
The debt picture compounds the concern. At $38,234, Ashford graduates carry 82% more debt than the typical California marketing student ($21,000) and 58% more than the national average. For a program where earnings actually decrease over time rather than increase, that's a substantial burden. The debt-to-first-year-earnings ratio of 0.70 looks manageable initially, but remember—that's calculated against the higher starting salary, not the lower earnings graduates see a few years out.
Ashford charges significantly more than in-state public options while delivering mid-pack California results. San Francisco State graduates earn $52,000+ with far less debt. Unless there are compelling personal circumstances that make Ashford the only viable option, California families should look at alternatives that offer either stronger earning trajectories or lower debt loads—ideally both.
Where Ashford University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Ashford University graduates compare to all programs nationally
Ashford University graduates earn $54k, placing them in the 92th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in California
Marketing bachelors's programs at peer institutions in California (28 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Ashford University | $54,286 | $45,421 | $38,234 | 0.70 |
| University of Phoenix-California | $63,570 | $53,053 | $45,070 | 0.71 |
| Santa Clara University | $58,493 | $79,997 | $19,712 | 0.34 |
| University of San Diego | $56,313 | $69,411 | $21,375 | 0.38 |
| San Francisco State University | $52,072 | $60,322 | $12,304 | 0.24 |
| Menlo College | $49,788 | $64,453 | $24,476 | 0.49 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in California
Compare tuition, earnings, and debt across California schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Phoenix-California Ontario | — | $63,570 | $45,070 |
| Santa Clara University Santa Clara | $59,241 | $58,493 | $19,712 |
| University of San Diego San Diego | $56,444 | $56,313 | $21,375 |
| San Francisco State University San Francisco | $7,424 | $52,072 | $12,304 |
| Menlo College Atherton | $51,070 | $49,788 | $24,476 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Ashford University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 75 graduates with reported earnings and 94 graduates with debt data. Small samples may not be representative.