Based on U.S. Department of Education data (October 2025 release). Some figures are estimates based on similar programs — see details below.
Analysis
Marketing programs in Oklahoma typically produce first-year earnings around $41,000, and peer schools suggest graduates from University of Tulsa's program likely fall near this range—though notably below the state's top performers. The University of Oklahoma's marketing graduates earn $57,000 in their first year, while even Oklahoma State comes in at $44,000. For a selective private university charging tuition that leads to an estimated $26,000 in debt, graduating at the median state level rather than competing with flagship outcomes is worth examining carefully.
The debt-to-earnings ratio of 0.63 sits in reasonable territory—it would take about eight months of gross income to cover the debt—but this assumes the earnings estimate holds true. Since these figures are drawn from comparable Oklahoma programs rather than Tulsa's actual graduate outcomes, there's inherent uncertainty about whether the university's smaller cohort performs better or worse than the state average. Given Tulsa's higher selectivity (average SAT of 1325) and private school resources, you might expect better placement, but the data simply isn't available to confirm this.
The practical question: are you paying private school debt levels for public school earning potential? If your child is drawn to Tulsa's smaller classes or specific campus culture, the financial picture isn't alarming—but you'd want strong evidence that career services and alumni networks justify the premium over more affordable in-state options with proven track records.
Where University of Tulsa Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Oklahoma
Marketing bachelors's programs at peer institutions in Oklahoma (14 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $48,602 | $41,019* | — | $26,000* | — | |
| $9,595 | $57,331* | $76,370 | $21,500* | 0.38 | |
| $10,234 | $44,366* | $56,827 | $22,250* | 0.50 | |
| $34,100 | $41,590* | — | $22,000* | 0.53 | |
| $25,900 | $40,447* | — | $21,500* | 0.53 | |
| $7,513 | $39,360* | $40,972 | $18,371* | 0.47 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Tulsa, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 6 similar programs in OK. Actual outcomes may vary.