Marketing at University of Wyoming
Bachelor's Degree
Analysis
University of Wyoming's marketing program starts graduates below the national median but shows impressive momentum, with earnings jumping 39% to nearly $58,000 by year four. That growth trajectory matters more than the modest $41,786 starting salary—by their mid-twenties, these graduates are substantially outpacing typical marketing majors nationwide.
The $22,597 in median debt is actually lower than the national average for marketing programs, creating a manageable debt-to-earnings ratio of 0.54. While the 31st percentile national ranking might seem concerning at first glance, Wyoming's lower cost of living means these dollars stretch further than in coastal markets. As the only school offering this degree in Wyoming, it captures a specific regional market where local connections and UW's broad alumni network provide clear advantages for in-state employers.
The upward earnings curve suggests this program equips graduates with skills that become increasingly valuable with experience. For Wyoming families, the combination of below-average debt and strong earnings growth makes this a solid choice, particularly if your student plans to work in the Mountain West region where UW's brand recognition is strongest.
Where University of Wyoming Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Wyoming graduates compare to all programs nationally
University of Wyoming graduates earn $42k, placing them in the 31th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Wyoming
Marketing bachelors's programs at peer institutions in Wyoming
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Wyoming | $41,786 | $57,882 | $22,597 | 0.54 |
| National Median | $44,728 | — | $24,267 | 0.54 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wyoming, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 54 graduates with reported earnings and 51 graduates with debt data. Small samples may not be representative.