Analysis
With an estimated debt-to-earnings ratio of 0.57, this program appears manageable on paper—first-year income of roughly $43,000 against about $25,000 in loans falls within conventional affordability guidelines. However, these figures are drawn from peer programs across Missouri rather than Westminster's actual graduate outcomes, and the state landscape for marketing degrees shows considerable variation. While the estimated earnings align with Missouri's median for marketing programs, they trail the national figure by about $2,000 and fall well short of what top Missouri programs produce—Washington University graduates earn $70,000, and even regional state universities place their marketing graduates in the mid-$40,000s.
The challenge is that Westminster's 78% acceptance rate and modest academic profile suggest it may not consistently match the outcomes of more selective Missouri programs, yet without actual data, it's difficult to know where it truly lands. Marketing degrees are fairly common—855 schools offer them nationwide—which means employers have plenty of options when hiring, and program reputation matters. The estimated debt load is typical for the field, but monthly payments of roughly $275 will feel different on $35,000 than on $50,000 if this program underperforms the state average.
Given the uncertainty, compare Westminster's total cost against Missouri's public universities offering marketing, where you'll at least have verified outcomes data to evaluate. If Westminster costs significantly more than these alternatives without clear differentiation in career services or employer connections, the risk may outweigh the potential return.
Where Westminster College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Missouri
Marketing bachelors's programs at peer institutions in Missouri (21 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $34,188 | $42,900* | — | $24,599* | — | |
| $62,982 | $70,819* | — | $17,500* | 0.25 | |
| $10,181 | $48,557* | $54,067 | $20,500* | 0.42 | |
| $9,024 | $43,641* | $53,891 | $25,977* | 0.60 | |
| $9,739 | $43,320* | $59,317 | $21,500* | 0.50 | |
| $9,800 | $43,070* | — | $25,950* | 0.60 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Westminster College, approximately 40% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 10 similar programs in MO. Actual outcomes may vary.