Est. Earnings (1yr)
$53,449
Est. from national median (26 programs)
Est. Median Debt
$23,500
Est. from national median (19 programs)

Analysis

A debt-to-earnings ratio of 0.44 suggests a manageable financial start, but the picture here requires careful interpretation. Based on peer programs nationally, first-year earnings of around $53,400 would put graduates near the median for sales and merchandising bachelor's degrees, while debt loads appear typical for William Paterson. The four-year earnings figure of $72,000 shows promising growth, but remember this represents all graduates from the program cohort—some may have advanced quickly while others changed fields entirely.

What makes this harder to evaluate is the lack of comparable programs in New Jersey and limited reporting across similar schools nationwide. The estimates here draw from a small pool of peer institutions, meaning actual outcomes at William Paterson could vary significantly. The school's 44% Pell Grant population suggests many students are financing their education substantially through loans, making that estimated $23,500 debt figure particularly relevant for middle-income families weighing the investment.

The four-year jump to $72,000 is encouraging and suggests the credential has real earning power over time, but you're essentially betting on your child matching these peer program trajectories without program-specific data to validate it. If your student is considering this major specifically because of William Paterson's location or program approach, the financial picture doesn't wave any red flags—but it's worth confirming the school can articulate what distinguishes their program and where graduates actually land.

Where William Paterson University of New Jersey Stands

Earnings vs. debt across all general sales, merchandising bachelors's programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
William Paterson University of New Jersey$72,005
Baylor University$84,271$129,286+53%
Western Governors University$93,151$81,347-13%
Purdue University-Main Campus$62,580$79,965+28%
Kennesaw State University$72,092$77,423+7%

Compare to Similar Programs Nationally

General Sales, Merchandising bachelors's programs at top institutions nationally

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
William Paterson University of New JerseyWayne$15,150$53,449*$72,005$23,500*
Western Governors UniversitySalt Lake City$8,300$93,151*$81,347$24,272*0.26
Baylor UniversityWaco$54,844$84,271*$129,286$20,500*0.24
Bellevue UniversityBellevue$8,886$75,543*$72,918$24,810*0.33
Kennesaw State UniversityKennesaw$5,786$72,092*$77,423$20,750*0.29
Texas A&M University-College StationCollege Station$13,099$66,372*$22,000*0.33
National Median$53,448*$24,649*0.46
* Estimated from similar programs

Career Paths

Occupations commonly associated with general sales, merchandising graduates

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of postsecondary education.

$74,100/yrJobs growth:

Solar Sales Representatives and Assessors

Contact new or existing customers to determine their solar equipment needs, suggest systems or equipment, or estimate costs.

$74,100/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

$74,100/yrJobs growth:

Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

$61,460/yrJobs growth:High school diploma or equivalent

Travel Agents

Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.

$48,450/yrJobs growth:High school diploma or equivalent

Parts Salespersons

Sell spare and replacement parts and equipment in repair shop or parts store.

$34,730/yrJobs growth:No formal educational credential

Wholesale and Retail Buyers, Except Farm Products

Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.

Purchasing Agents, Except Wholesale, Retail, and Farm Products

Purchase machinery, equipment, tools, parts, supplies, or services necessary for the operation of an establishment. Purchase raw or semifinished materials for manufacturing. May negotiate contracts.

First-Line Supervisors of Retail Sales Workers

Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

First-Line Supervisors of Non-Retail Sales Workers

Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

Sell services to individuals or businesses. May describe options or resolve client problems.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At William Paterson University of New Jersey, approximately 44% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 26 similar programs. Actual outcomes may vary.