Marketing at Auburn University
Bachelor's Degree
Analysis
Auburn's marketing program delivers something parents often hope for but rarely see: graduates whose earnings grow substantially after landing that first job. While the initial $45,460 salary sits near the national average, earnings jump 25% to nearly $57,000 by year four—a trajectory that suggests graduates are climbing into management roles or leveraging their Auburn network effectively. Among Alabama's 16 marketing programs, Auburn ranks in the 60th percentile, trailing only Alabama's flagship and Samford but commanding a meaningful premium over most in-state alternatives.
The debt picture requires closer attention. At $20,500, graduates carry less than the national median, but Auburn's debt level ranks in the 80th percentile nationally—meaning only 20% of marketing programs leave students with more debt. That debt-to-earnings ratio of 0.45 is manageable, roughly equivalent to six months of gross income, but families should verify whether that $20,500 figure reflects in-state or out-of-state borrowing patterns.
The combination of solid earnings growth and moderate debt makes this a reasonable choice for Alabama residents, particularly those who value Auburn's brand recognition in regional markets. Out-of-state families should calculate whether higher tuition would push debt beyond comfortable levels, given that first-year earnings won't impress anyone until that year-four bump materializes.
Where Auburn University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Auburn University graduates compare to all programs nationally
Auburn University graduates earn $45k, placing them in the 53th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Alabama
Marketing bachelors's programs at peer institutions in Alabama (16 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Auburn University | $45,460 | $56,959 | $20,500 | 0.45 |
| The University of Alabama | $48,879 | $65,054 | $23,071 | 0.47 |
| Samford University | $47,565 | $47,133 | $18,000 | 0.38 |
| University of North Alabama | $40,470 | $52,250 | $21,500 | 0.53 |
| University of Alabama in Huntsville | $40,225 | — | $23,000 | 0.57 |
| University of Alabama at Birmingham | $39,348 | $47,757 | $26,750 | 0.68 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Alabama
Compare tuition, earnings, and debt across Alabama schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| The University of Alabama Tuscaloosa | $11,900 | $48,879 | $23,071 |
| Samford University Birmingham | $38,144 | $47,565 | $18,000 |
| University of North Alabama Florence | $11,990 | $40,470 | $21,500 |
| University of Alabama in Huntsville Huntsville | $11,770 | $40,225 | $23,000 |
| University of Alabama at Birmingham Birmingham | $8,832 | $39,348 | $26,750 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Auburn University, approximately 12% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 184 graduates with reported earnings and 181 graduates with debt data. Small samples may not be representative.