Analysis
Auburn's marketing program delivers something parents often hope for but rarely see: graduates whose earnings grow substantially after landing that first job. While the initial $45,460 salary sits near the national average, earnings jump 25% to nearly $57,000 by year fourβa trajectory that suggests graduates are climbing into management roles or leveraging their Auburn network effectively. Among Alabama's 16 marketing programs, Auburn ranks in the 60th percentile, trailing only Alabama's flagship and Samford but commanding a meaningful premium over most in-state alternatives.
The debt picture requires closer attention. At $20,500, graduates carry less than the national median, but Auburn's debt level ranks in the 80th percentile nationallyβmeaning only 20% of marketing programs leave students with more debt. That debt-to-earnings ratio of 0.45 is manageable, roughly equivalent to six months of gross income, but families should verify whether that $20,500 figure reflects in-state or out-of-state borrowing patterns.
The combination of solid earnings growth and moderate debt makes this a reasonable choice for Alabama residents, particularly those who value Auburn's brand recognition in regional markets. Out-of-state families should calculate whether higher tuition would push debt beyond comfortable levels, given that first-year earnings won't impress anyone until that year-four bump materializes.
Where Auburn University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Auburn University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Auburn University | $45,460 | $56,959 | +25% |
| The University of Alabama | $48,879 | $65,054 | +33% |
| University of North Alabama | $40,470 | $52,250 | +29% |
| University of Alabama at Birmingham | $39,348 | $47,757 | +21% |
| Samford University | $47,565 | $47,133 | -1% |
Compare to Similar Programs in Alabama
Marketing bachelors's programs at peer institutions in Alabama (16 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $12,536 | $45,460 | $56,959 | $20,500 | 0.45 | |
| $11,900 | $48,879 | $65,054 | $23,071 | 0.47 | |
| $38,144 | $47,565 | $47,133 | $18,000 | 0.38 | |
| $11,990 | $40,470 | $52,250 | $21,500 | 0.53 | |
| $11,770 | $40,225 | β | $23,000 | 0.57 | |
| $8,832 | $39,348 | $47,757 | $26,750 | 0.68 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Auburn University, approximately 12% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 184 graduates with reported earnings and 181 graduates with debt data. Small samples may not be representative.