Location: Tuscaloosa, AL•In-State Tuition: $11,900•Out-of-State Tuition: $33,200•Admission Rate: 76%•Avg SAT: 1287
Median Earnings (1yr)
$48,879
70th percentile
60th percentile in Alabama
Median Debt
$23,071
5% below national median
D/E Ratio: 0.47 ManageableSample: 350 graduates

Analysis

Alabama's marketing program stands out for delivering strong earnings growth that accelerates over time. Starting salaries of $48,879 jump to $65,054 by year four—a 33% increase that significantly outpaces typical career progression. This puts graduates in the 70th percentile nationally and 60th percentile among Alabama programs, making it the top marketing program in the state.

The debt picture is reasonable at $23,071, creating a manageable debt-to-earnings ratio of 0.47. While this debt level sits around the 60th percentile nationally, it's competitive within Alabama and reflects the strong earning potential. Graduates can realistically pay down their loans while building careers that show genuine momentum.

What makes this program particularly attractive is the trajectory—marketing careers from Alabama often plateau early, but these graduates see sustained income growth well into their careers. Combined with the university's accessibility (76% admission rate) and the robust sample size giving confidence in these outcomes, this represents solid value for students serious about marketing careers.

Where The University of Alabama Stands

Earnings vs. debt across all marketing bachelors's programs nationally

The University of AlabamaOther marketing programs

Dashed lines show national medians. Upper-left = best value.

Earnings Distribution

How The University of Alabama graduates compare to all programs nationally

The University of Alabama earns $49k — 70th percentile among marketing bachelors programs.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
The University of Alabama$48,879$65,054+33%
Auburn University$45,460$56,959+25%
University of North Alabama$40,470$52,250+29%
University of Alabama at Birmingham$39,348$47,757+21%
Samford University$47,565$47,133-1%

Compare to Similar Programs in Alabama

Marketing bachelors's programs at peer institutions in Alabama (16 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
The University of AlabamaTuscaloosa$11,900$48,879$65,054$23,0710.47
Samford UniversityBirmingham$38,144$47,565$47,133$18,0000.38
Auburn UniversityAuburn$12,536$45,460$56,959$20,5000.45
University of North AlabamaFlorence$11,990$40,470$52,250$21,5000.53
University of Alabama in HuntsvilleHuntsville$11,770$40,225—$23,0000.57
University of Alabama at BirminghamBirmingham$8,832$39,348$47,757$26,7500.68
National Median—$44,728—$24,2670.54

Career Paths

Occupations commonly associated with marketing graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

$159,660/yrJobs growth:Bachelor's degree

Sales Managers

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

$138,060/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Web and Digital Interface Designers

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.

$95,380/yrJobs growth:Bachelor's degree

Video Game Designers

Design core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.

$95,380/yrJobs growth:Bachelor's degree

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

$76,950/yrJobs growth:Bachelor's degree

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

$76,950/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Survey Researchers

Plan, develop, or conduct surveys. May analyze and interpret the meaning of survey data, determine survey objectives, or suggest or test question wording. Includes social scientists who primarily design questionnaires or supervise survey teams.

$63,380/yrJobs growth:Master's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At The University of Alabama, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 350 graduates with reported earnings and 386 graduates with debt data. Small samples may not be representative.